Faraday Future will announce today that Marco Mattiacci, formerly an executive with Ferrari, is joining the company. Faraday is already well stocked with talent from the likes of BMW, Ford, General Motors, and SpaceX. Nick Sampson, the head of vehicle development at Faraday, previously worked at Tesla, where he was deeply involved with bringing the Model S to market.
Update June 9 at 11:20 am. According to the official press release from Faraday Future, “Effective immediately, Mattiacci will assume the role of global chief brand and commercial officer, leading all aspects of branding, marketing, communications, sales, distribution and user/customer experience. Marco will also sit on key strategy, product, design and HR committees.”
Faraday Future does not have a CEO at present. Is that that role that Mattiacci will fill? An unnamed source within the company calls him “a great asset for Faraday Future with regard to a global viewpoint on the automotive space, both in manufacturing and in representation in the two biggest markets that FF is looking toward — North America and China.”
Mattiacci was head of Ferrari’s North American and Asian operations from 2006 to 2014. He is credited with taking Ferrari to the next level — from a racing enterprise that sold road cars to survive to a full fledged maker of premium and prestigious automobiles for the wealthy. He was named Auto Executive of the Year in 2012 in recognition of his achievements.
In 2014, Mattiacci was tapped by mercurial Fiat CEO Sergio Marchionne to turn Ferrari’s Formula One team around. Marchionne was humiliated by Red Bull’s run of four world championships in a row. Many questioned whether Mattiacci, a marketing man, was the right person for the job. In the end, the skeptics were proven correct. He resigned from Ferrari at the end of the 2014 season.
Marchionne had faint praise for Mattiacci when his replacement was announced. According to Sky Sports, he offered Mattiacci these tepid words: “We would also like to thank Marco Mattiacci for his service to Ferrari in the last 15 years and we wish him well in his future endeavors.” Don’t let that door hit you on the way out, Marco!
Faraday has begun construction of a $1 billion factory in North Las Vegas. It has also leased manufacturing space on Mare Island, about 30 miles north of San Francisco. Its company headquarters are located in southern California. Reportedly, it has heavily disguised test mules roaming the roads of North America.
The company says it may have a prototype to show to the public by the end of this year. It did bring a single seat concept car to the Consumer Electronics Show last January. That car was so outlandish that it made many people question whether the company was serious about building an actual car. The word “vaporware” was heard frequently.
So far, all it has done is recruit high priced talent and make sweeping pronouncements. Will Mattiacci be the man to bring it all together? He certainly has the credentials and the experience. “We’ll see,” said the Zen master.
Source: Business Insider UK