Electric Vehicles

Published on May 24th, 2016 | by Steve Hanley

8

This Fan Created Tesla Commercial Is Awesome

May 24th, 2016 by  
 

A fan created Tesla commercial uploaded by Loren Booker is simply awesome. It features the voice of Carl Sagan narrating his 1980 television show Cosmos: A Personal Voyage. Cosmos was a thirteen part PBS series that covered a variety of scientific topics. It attempted to demystify them and make the knowledge that was unique to the scientific community at the time understandable to the general population. To this day, Cosmos is one of the most frequently watched programs ever aired on PBS.

The video footage itself comes from a time lapse footage captured by TSO Photography. To get it, he trekked to the top of Spain’s highest mountain, El Teide, elevation 12,000 feet. The artist says, “The goal was to capture the beautiful Milky Way galaxy along with one of the most amazing mountains I know El Teide.” The filming was done between April 4 and April 11, 2011. On April 9,  large sandstorm struck the Sahara Desert.

“Interestingly enough my camera was set for a 5 hour sequence of the milky way during this time and I was sure my whole scene was ruined. To my surprise, my camera had managed to capture the sandstorm which was backlit by Grand Canary Island making it look like golden clouds. The Milky Way was shining through the clouds, making the stars sparkle in an interesting way. So if you ever wondered how the Milky Way would look through a Sahara sandstorm, look at 00:32.”

for this commercial, the videographer blended Sagan’s voice and TSO Photography’s footage to make one of the most powerful fan based Tesla ads ever done. No professional film crew could have done better. Interspersed with the original video are images of Tesla automobiles, SpaceX missions, and a reference to the possibilities waiting to be unlocked by the Hyperloop. All of these achievements owe their genesis to the imagination and determination of Elon Musk.

Why does Elon Musk and Tesla Motors inspire so many people to create graphic presentations to celebrate them? That’s a question that is difficult to answer. Perhaps it because, like Carl Sagan, Musk can look beyond the banal and imagine the possible. There is no question that this is one commercial that would make Don Draper weep with joy.





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About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I'm interested in it. Please follow me on Google + and Twitter.



  • Syd

    This isn’t new, it was from February 2016.

    • Tim Jonson

      And it isn’t commercial length, it’s much longer. And it doesn’t talk about what makes Tesla great…. but it sure is an interesting reading by Carl Sagan.

    • bioburner

      I liked it don’t care how old it is.

      • Steve Hanley

        I’m with you, brother! : – )

  • AaronD12

    Too long. Text to read on-screen while narration is going makes you concentrate on one or the other, missing out on one. Reusing the same footage twice in the same video. Some of the time-lapse video is nice, but this video feels disjointed. Maybe I’ve been a video editor for too long.

    • Steve Hanley

      Jeeze, it IS an amateur creation. But next time, they should definitely hire you to take it the next level.

    • James

      Yes. How many other companies have fans that are so passionate about a company’s vision and products that they create free advertising videos for them?

      • AaronD12

        Apple comes to mind.

        I guess I was a little harder on the video than I should have been. The article starts with “A fan-created [sic] Tesla commercial uploaded by Loren Booker is simply awesome.”, which set my expectations high.

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