On Wednesday, Faraday Future held a ground breaking ceremony for its new factory in North Las Vegas. While there were many dignitaries and notables on hand, including Nevada governor Brian Sandoval and mayor James Lee, the emphasis was more on ceremony than on actually breaking ground. That will have to wait until a later date.
According to the Faraday Future website, “Our $1 billion factory investment goes beyond assembly lines — this facility will be the formative breeding ground for our vision for future mobility. We will be utilizing solar, wind, and geo-thermal energy to power this environmentally conscious endeavor. High-quality, sustainably sourced parts, shipped to this facility from Tier-1 suppliers all over the world, will be coalesced and crafted into our upcoming line of production vehicles.”
Got that? Good. In other words, Faraday Future is still long on promises and short on actual performance. Not only that, they need a better writer. “Will be coalesced” is just atrocious English. Passing on from that quibble, Faraday Future has hired hundreds of people to work at its headquarters in southern California. Some notables on staff include former BMW i8 designer Richard Kim and Tesla engineer Nick Sampson.
In order to secure a generous incentive package from the state of Nevada, it promised its 3,000,000 square foot factory would have 4,500 employees (most of them Nevada residents, presumably) within 10 years. But what will all those people be building? We have no idea. Faraday’s plans are still a mystery wrapped in an enigma. According to The Verge, “The company has suggested that it may operate under some sort of subscription model, where users could call up different kinds of self-driving EVs depending on their needs.”
The thoroughly weird concept car — the FF Zero1 — it presented at the Consumer Electronics Show in January offered no clues. In fact, it made most observers think the company was not a serious player at all. CleanTechnica’s Kyle Field was at CES and had this to say. “I was expecting to see a car ready for the masses … something that would scale and change the world. But that didn’t happen at CES. Instead, Faraday Future showed us the batmobile incarnate — compared to what we, the EV enthusiasts were looking for, it was a failure.”
Faraday Future is funded by China’s LeEco media conglomerate empire, which also has established ties with Aston Martin recently. When it comes to production cars from the company, the question remains: What will we know and when will we know it? At the moment all we know is that it plans to build electric cars with lots of gee whiz technology. Despite the company’s promise that it is moving quickly, if it is only at the virtual ground breaking stage, many years will go by before any actual products start rolling off its assembly line.