2050 Motors Introduces Ibis Electric Sedan


2050 Motors says it will soon offer its Ibis electric luxury car in the US. The Ibis is aimed squarely at the Tesla Model S but costs considerably less. Is Elon Musk quaking  in his boots? According to the New York Times, 2050 Motors is a “development stage company” with a license to import the e-Go lightweight carbon fiber electric car and Ibis luxury electric sedan into the US, Puerto Rico, and Peru. Both cars are made by Jiangsu Aoxin New Energy Automobile Co, which is a wholly owned subsidiary of China’s Dongfeng Motors.

2050 Motors Ibis electric sedan

While the e-Go is a rudimentary conveyance, the Ibis is a fully realized luxury electric sedan according to 2050 Motor’s website. Like the e-Go, it is made primarily of carbon fiber and has an extruded aluminum frame underneath. The company says “The Ibis, after federal rebates, will be $59,500. A cost that is significantly different and not something to sneeze at.” No sneezing here. None.

e-Go EVThe company goes on to tweak Telsa for its fascination with acceleration times that register high on the “Oh my God!” scale.”[B]uilding an electric car that can accelerate from zero to 60 mph faster than a Ferrari, although impressive, is not what electric cars are all about. They are about the environment. Incidentally, the Ibis acceleration is comparable to most gasoline operated vehicles on the road today. Finally, let’s remember that high powered electric motors used to accomplish hair raising acceleration also consume battery energy at phenomenal rates and are as unnecessary as gas powered muscle cars for the general public.”

That last part is actually a valid point, although why a company with a lot of money in its promotion budget would not hire a native English speaker to write its ad copy is a mystery. The company says it expects the Ibis, which looks like a cross between a Soviet era ZIL and a Pontiac Aztek, to capture high end customers while the workhorse e-Go will appeal to those looking for cheap, reliable electric transportation.

No specifics like battery size, range, and torque are available for the Ibis just yet. Who knows? It may actually be a pretty good car. My only suggestions would be to hire some stylists who were not trained in Moscow and employ someone with excellent English language skills to prepare all official company communications. I actually know someone who speaks pretty good English!


About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I’m interested in it. Please follow me on Google + and Twitter.

  • Raphael Sturm

    There are a two things, bothering me:
    It costs considerable less, than the Model S? It will be, if my knowledge about US federal rebates isn’t wrong, $67,000. To be fair its 3000 bucks less, but thats just a bit less. Considerable would be anything below 60 grand, before incentives.

    Just making the interior beige and adding some “it looks like wood on the first glance, but its obviously wood colored plastic” doesn’t make it a luxury car.

    If there were no Tesla Model S, I would have said its nice to see them try, but its, sadly, going to fail. The only thing I could say now is: What where they thinking? Did they not hear about the Model S until after their development phase? Of course a car isn’t about performance and looks, but if its priced almost the same, the people will take the car with more performance and looks. In my opinion, those $3000 are well invested in beautiful looks and a fast charging network. The superior driving performance is just the topping.

    • Steve Hanley

      Well, i agree with you. If the price difference is a measly $3,000 bucks, the Tesla is not only the first choice, it’s the only choice.

      Pricing and technical details are sadly lacking. If the Ibis is comparable to a Model S P85D, then the price difference is more significant. But that seems unlikely.

      This seems to be very much a “me too” marketing gambit. As such, i agree. It is doomed to fail.

      • Raphael Sturm

        They said the acceleration should match the acceleration of an average ICE vehicle. Even if they match the acceleration of the Mercedes E350, this would be 6 seconds and I guess the E350 isn’t an average ICE. The more average Camry 4 cylinder takes 8 seconds. All that is far away from the base 70s 5.2 seconds and even further away from the 2.8 seconds of a P85D. My 85D takes about 4 seconds to 60 and from every day evidence thats far more than average.

        They should have tried to make it a cheap and spacious sedan. Not nice to drive, but ok for most people and with a price tag that rivals the Bolt, not the Model S. Building premium EVs has become hard, since Tesla entered and it was hard before. You not only have to build an EV and ask premium prices, you have to rival BMWs and Mercs and Audis and Lexi and maybe even those Cadillacs in price, performance, tech, looks and you have to give the buyers a reason not to buy the Tesla. Some said they don’t understand why Nissan doesn’t take Infinity and build a luxury EV, but as it is today, the non premium EV market is by far the easier one.

  • t_

    Let’s see at least one real car from those folks. I do not think they have anything near a “normal” electric car – I mean something with a similar specs as the Nissan Leaf(I just picked one).