Published on January 23rd, 2016 | by Steve Hanley
2050 Motors Introduces Ibis Electric Sedan
2050 Motors says it will soon offer its Ibis electric luxury car in the US. The Ibis is aimed squarely at the Tesla Model S but costs considerably less. Is Elon Musk quaking in his boots? According to the New York Times, 2050 Motors is a “development stage company” with a license to import the e-Go lightweight carbon fiber electric car and Ibis luxury electric sedan into the US, Puerto Rico, and Peru. Both cars are made by Jiangsu Aoxin New Energy Automobile Co, which is a wholly owned subsidiary of China’s Dongfeng Motors.
While the e-Go is a rudimentary conveyance, the Ibis is a fully realized luxury electric sedan according to 2050 Motor’s website. Like the e-Go, it is made primarily of carbon fiber and has an extruded aluminum frame underneath. The company says “The Ibis, after federal rebates, will be $59,500. A cost that is significantly different and not something to sneeze at.” No sneezing here. None.
The company goes on to tweak Telsa for its fascination with acceleration times that register high on the “Oh my God!” scale.”[B]uilding an electric car that can accelerate from zero to 60 mph faster than a Ferrari, although impressive, is not what electric cars are all about. They are about the environment. Incidentally, the Ibis acceleration is comparable to most gasoline operated vehicles on the road today. Finally, let’s remember that high powered electric motors used to accomplish hair raising acceleration also consume battery energy at phenomenal rates and are as unnecessary as gas powered muscle cars for the general public.”
That last part is actually a valid point, although why a company with a lot of money in its promotion budget would not hire a native English speaker to write its ad copy is a mystery. The company says it expects the Ibis, which looks like a cross between a Soviet era ZIL and a Pontiac Aztek, to capture high end customers while the workhorse e-Go will appeal to those looking for cheap, reliable electric transportation.
No specifics like battery size, range, and torque are available for the Ibis just yet. Who knows? It may actually be a pretty good car. My only suggestions would be to hire some stylists who were not trained in Moscow and employ someone with excellent English language skills to prepare all official company communications. I actually know someone who speaks pretty good English!