Audi A3 Sportback E-Tron Goes On Sale Today


The long awaited Audi A3 Sportback e-tron goes on sale officially today, January 13. The car was supposed to be in showrooms in October, but some last minute glitches delayed some of the approvals it needed from regulators. Now, all the proper documents have been stamped with the proper endorsements, so you can sashay down to you local Audi dealer and drive one home if you like.

A3 e-tron

The A3 Sportback e-tron has an 8.8 kWh battery that gives it up to 17 miles of pure electric range. With that small a battery, it only qualifies for a federal tax credit of $4,158. However, the e-tron is better equipped than the base A3. Subtracting the tax credit from its $37,900 starting price brings it down to just $3,000 more than the price of a base car with less equipment.

According to Inside EVs, the A3 Sportback e-tron is an important car because it will introduce more people to the joys of electric motoring. Those people will tell more people and soon everyone will be clamoring for a plug-in hybrid car. That’s the theory, anyway.

In reality, our own Zachary Shahan drove one last fall and came away less than impressed. Highest on his list of complaints was the lackluster performance of the car when accelerating from rest. “I expected basically the same experience when driving on electricity as with a fully electric car — not a muted experience.” Perhaps the smallish battery is simply not able to deliver the kind of performance one expects from a base level Nissan LEAF, but if that is the case, it makes you wonder why Audi would even bother making this car. Zach also faulted the car for having regenerative braking that was so weak, he wasn’t even aware of it. No one foot driving in this car.

The bottom like is that this is an Audi and it does have a plug-in hybrid powertrain. If those two things are enough to get you to shell out $37,900 for one, go for it. Get yours today and be the first in your neighborhood to own one of Audi’s first ever plug-in hybrid car.

About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I'm interested in it. Please follow me on Google + and Twitter.
  • BigWu

    And after those 17 electric miles? It’s a Smokeswagen. Pass.

    • Steve Hanley

      I have to admit, once you dig into the details of this car, it does not interest me at all.

  • FireEcologist

    Yes, get on the Audi e3-etron forum and see all the reliability problems that have cropped up with this model, too. It is unfortunate, as I liked the trailer hitch, roof rail options and the better space than the Volt. But, AER is not good in the cold either, and a fellow in Oslo reported problems below -10 C.

    • Raymond Boyle

      I concur. Love wagons, so I thought great chance to combine electric with a good looking wagon.
      But the feedback from users is disappointing. I live in Minneapolis, but Tesla sales are strong here.

      • Steve Hanley

        The Bolt is a sort of wagon, crossover thing. ; – ) Reports are it is surprisingly roomy inside. And I am not aware of any cold weather problems with the Volt. In fact, the reliability of the battery in the Volt (which is made by LG, the same supplier for the Bolt) is astonishingly good, with only two cell failures per million so far.

        All electric cars suffer a loss of range in the cold, sadly, even those incredible Musk-mobiles!

    • Steve Hanley

      I fear this car over-promises and under-delivers. Which is exactly the criticism Elon Musk directs at most EV wannabe manufacturers.

      Will the Bolt be the first car other than a Tesla that somewhat matches its potential? We shall see, eh?