2015 Ford Focus Electric Price Now Costs Just $29,995



With just over 4,000 sales in three years, the Ford Focus Electric has become a fringe candidate in the EV sales battle. That may change with a $6,000 price cut, the second price cut for the 2015 Focus Electric which brings its starting price to $29,995 before incentives, according to a dealer document sent to LeftLane News. Will a lower price lead to higher sales?

That’s what Ford is hoping, and so far for competitors like the Nissan LEAF and Chevy Volt, the price cut has worked. This is actually the second price cut for the Focus Electric, which was initially priced at $39,995 before a $4,000 discount was applied in 2013. That still left it as one of the most expensive EVs out there though, and sales didn’t bounce up the way they did for the LEAF and Volt.

With another $6,000 off the MSRP, the Focus electric now comes in under the magic $30,000 mark that guides so many new car buyers, and within spitting distance of the starting price of the not-as-nicely-equipped $28,860 Nissan LEAF S. If you factor in Federal tax credits, the Focus effectively ends up priced at about $22,500, which should put it into consideration for a lot more car buyers. This will also reportedly be applied retroactively to leftover 2014 Focus Electric models. Hell, I’m even considering one myself, though I’m probably just gonna hold out for the Tesla Model III instead.

Still, at that price, the Focus Electric makes a lot more economic sense. Anybody suddenly change their minds about Ford’s EV?

About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he’s running, because he’s one of those crazy people who gets enjoyment from running insane distances.

  • That beings Ford to 3 plug-ins, alongside Porsche. And, while the price is better, does the 2015 still have that stupid hump trunk?

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  • Have you test driven the Focus Electric? and the LEAF? I’ve only test driven the LEAF and am curious how they compare.

    Ford may not be as big into EVs as Nissan or BMW, and certainly not Tesla (natch), but it’s nice to see that it is actually trying to sell its cars. If supply is there and sales pick up as expected, Ford’s 3 models will almost definitely put Ford at the top of the pack as far as company-wide plug-in sales.

    • Christopher DeMorro

      From my experience the Focus Electric is every bit as good as the Nissan LEAF, though one of my primary turn-offs was the 3.3 kW on-board charger. The LEAF has a 6.6 kW charger, and I think in very short order fast charging stations will be a lot more prevalent. The LEAF is more “future proof” than the Focus Electric IMO.

    • MikeH

      The Ford Focus Electric is a great car – I would say at least as good, if not better than the Nissan Leaf. The main difference between the two is that the Ford is based on a common platform shared with the gasoline version. Because of this, the battery takes up room in the passenger cabin that reduces the cargo capacity. Nissan batteries are under the floor. Because the Ford is based on the common platform, repairs to non-EV components may be faster and less expensive.

  • MB

    Simply put …. $28,000 with less than 100 mile range is still not good enough. With the range and charging limitations of an electric car, I would need the car to be close to $20,000 and with a 100+ mile range for it to be even considered (the $7500 federal rebate does not completely help as not everyone completely gets it). Maybe need to wait for a few years. For 25,000 plus the option I would best consider is the Chevy Volt, as its range extender option really brings the best of both worlds.

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