The Tesla Model S has been widely applauded by the automotive press, though two years since its debut several outlets have reported problems with their testers. Two Model S owners took out a full-page advertisement in the Palo Alto Daily News with several suggestions for Elon Musk, who agreed with the criticism via Twitter.
The Model S owners addressed the open letter to “Elon Musk Automotive Visionary”, and it was part love letter, part suggestion box that rehashed some of the common criticisms from Tesla owners. The constructive criticism suggested that Elon add several safety features like blind-spot monitoring and voice-activated phone dialing. Other suggestions are more user-related, like moving the cup holder forward and increasing the size of the answer-phone icon on the touchscreen.
Perhaps the most poignant point brought up by the open letter, however, was that Tesla begin marketing its cars, which it has so far refused to do. While numerous fans have spouted off their love for the Model S, and even made some advertisements of their own, the electric automaker would do well to spend some money from its own coffers producing a high-profile marketing campaign. Car lovers know about the Model S, but the general public has still only heard vague inklings of what Tesla has to offer.
Ad taken out in Palo Alto Daily by two Model S owners is right. Many of the suggestions will be implemented soon. pic.twitter.com/cF43PvJDgQ
— Elon Musk (@elonmusk) August 23, 2014
Elon’s response, as you can see, was to admit that the ad was right, and that Tesla would move to address many of these issues soon. It’s refreshing to see an automaker respond so positively to criticism, and hopefully we’ll see these improvements implemented soon. You can read the full list of suggestions in the letter below.