Auto industry elon-musk-letter-2

Published on August 27th, 2014 | by Christopher DeMorro

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Tesla Owners Make Suggestions, Musk Responds

elon-musk-letter-2

The Tesla Model S has been widely applauded by the automotive press, though two years since its debut several outlets have reported problems with their testers. Two Model S owners took out a full-page advertisement in the Palo Alto Daily News with several suggestions for Elon Musk, who agreed with the criticism via Twitter.

The Model S owners addressed the open letter to “Elon Musk Automotive Visionary”, and it was part love letter, part suggestion box that rehashed some of the common criticisms from Tesla owners. The constructive criticism suggested that Elon add several safety features like blind-spot monitoring and voice-activated phone dialing. Other suggestions are more user-related, like moving the cup holder forward and increasing the size of the answer-phone icon on the touchscreen.

Perhaps the most poignant point brought up by the open letter, however, was that Tesla begin marketing its cars, which it has so far refused to do. While numerous fans have spouted off their love for the Model S, and even made some advertisements of their own, the electric automaker would do well to spend some money from its own coffers producing a high-profile marketing campaign. Car lovers know about the Model S, but the general public has still only heard vague inklings of what Tesla has to offer.

Elon’s response, as you can see, was to admit that the ad was right, and that Tesla would move to address many of these issues soon. It’s refreshing to see an automaker respond so positively to criticism, and hopefully we’ll see these improvements implemented soon. You can read the full list of suggestions in the letter below.

elon-musk-letter



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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or esle, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • zn

    I love Tesla but this is just ridiculous. Is the position of the cup holder really worth taking out a full-page ad in a newspaper? Come on people, you’re better than this.

    • Phoghat

      what part of “other suggestions” eludes you?

      • zn

        Err, the part where Tesla made an amazing first-generation car and then sold it to the public. Didn’t you ever watch that episode of The Simpsons where Homer gets free-reign at Powell Motors to design his own car, only to create a monstrosity of half-baked whims and fancy? This is what this ad represents.

        Tesla isn’t perfect, but for god’s sake, give them a chance to catch their breath before making completely frivolous public demands based on personal taste and opinion.

        • Phoghat

          This is publiity, nor a plea for engineering.expertise.

        • Phoghat

          What the hell does a cartoon ( albeit a funny one) have to do with the real world? That’s like saying you get all your life experience from old Seinfeld episodes

          • zn

            Without being drawn into a semiotic analysis of The Simpsons, I would say it has a lot to do with the real world. The Simpsons, whilst being a cartoon, is a parody of American family life, which in many ways mirrors the social, cultural and political themes present in modern society.

            Also, this episode references two similarly disastrous car models, the Ford Edsel and the Tucker 48, which both had unusual styling and a variety of novel features. Unfortunately, particularly for Ford, these models were almost universally panned upon launch, thus resulting in financial catastrophe for the makers.

          • Phoghat

            Parody : n. Something so bad as to be equivalent to intentional mockery;

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