Motorsports has typically been a loud and brash, barring them from taking place in too many downtown scenarios. Formula E aims to change that with a new breed of powerful-but-quiet race cars that can top 140 MPH but leave your eardrums intact.
Though just 30 seconds in length, this short video says a whole lot about what Formula E means for racing. Those who complain the cars are too quiet will be shocked to learn that they actually sound exactly like futuristic race cars should. Fans will also be able to get in on the action with a Tweet-to-Boost feature that will unlock extra power for popular drivers.
More importantly, the lack of emissions and noise means these events can be held in the heart of major urban areas, with the inaugural race going around Beijing’s Bird Nest arena. The Formula E schedule also spans Malaysia, South America, Los Angeles and Miami before hopscotching across Europe and places like London and Berlin. The races will be impossible to ignore not because of the hype or the noise, but because they’ll take over large swaths of downtown areas where people can be exposed first hand to the driving technology of the future.
It’s a world-spanning, world-changing racing event that will put electric race cars in front of an audience of millions.