Published on August 18th, 2014 | by Christopher DeMorro
BMW i8 Concours Edition Sells For $825,000
Remember that unique, bespoke BMW i8 that came to the past weekend’s Concours d’Elegance in Pebble Beach? Well with a starting price of around $135,700, nobody expected it to go quietly or cheaply, but when the gavel fell one person ponied up $825,000, or more than six-times the asking price, for the rights to the first BMW i8 in America.
The car was presented to the well-heeled crowds by the affable Jay Leno and BMW of North America President and CEO Ludwig Willisch. The fully-loaded model comes with a unique exterior look and a custom interior that includes the “Concours d’Elegance” name laser-etched into the luxurious interior replete with eco-conscious features like Dargergian Brown leather, which is tanned using dye from plant extracts. Also included is a unique Louis Vuitton luggage set made from carbon fiber and shaped to fit the i8’s small trunk.
Thankfully the auction, like many car auctions, benefitted a local charity. In this case, it was Pebble Beach Company Foundation, which distributes money to support charitable art, athletic, and scholar programs in the Monterey area. Meanwhile, the new (unspecified) owner gets to lay claim to the first production car in America with laser beam headlights, pending government approval. The sale represents a world record for a BMW i8, and this huge sale may have just given a boost to the proposal for a performance-oriented BMW i9.