Published on June 27th, 2014 | by Steve Hanley1
Harley-Davidson LiveWire To Star In Next Avengers Movie
The ink is barely dry on the announcement of the Harley-Davidson LiveWire electric motorcycle, but already Road & Track is reporting that the LiveWire will have a starring role in the new Avengers movie next summer. Filming is underway in Seoul, Korea at this very moment and observers report seeing a stunt double for actress Scarlett Johannson riding a wicked looking black and red Harley LiveWire on the set.
Even though the announcement of Harley’s new electric bike just happened earlier this week, it is not unusual for companies to arrange product placement opportunities for new models well before the general public is aware of them. And while it’s unlikely the LiveWire will launch as a production model in its current guise, it seems like the Milwaukee motorcycle maker is committing to an electric model.
Look for a major promotional campaign from Harley and the studio leading up to the release of Avengers: Age of Ultron in 2015. Harley also plans a nationwide tour for the LiveWire in the coming months to get reaction from Harley fans. Some of that feedback may influence any future EVs from Harley.