Harley-Davidson LiveWire To Star In Next Avengers Movie


Harley LIveWire

The ink is barely dry on the announcement of the Harley-Davidson LiveWire electric motorcycle, but already Road & Track is reporting that the LiveWire will have a starring role in the new Avengers movie next summer. Filming is underway in Seoul, Korea at this very moment and observers report seeing a stunt double for actress Scarlett Johannson riding a wicked looking black and red Harley LiveWire on the set.

Even though the announcement of Harley’s new electric bike just happened earlier this week, it is not unusual for companies to arrange product placement opportunities for new models well before the general public is aware of them. And while it’s unlikely the LiveWire will launch as a production model in its current guise, it seems like the Milwaukee motorcycle maker is committing to an electric model.

Look for a major promotional campaign from Harley and the studio leading up to the release of Avengers: Age of Ultron in 2015. Harley also plans a nationwide tour for the LiveWire in the coming months to get reaction from Harley fans. Some of that feedback may influence any future EVs from Harley.

The only way I could be more excited about for the next Avengers movie would be if Diana Rigg were appearing as Emma Peel in a cameo role.

About the Author

I have been a car nut since the days when Rob Walker and Henry N. Manney, III graced the pages of Road & Track. Today, I use my trusty Miata for TSD rallies and occasional track days at Lime Rock and Watkins Glen. If it moves on wheels, I'm interested in it. Please follow me on Google + and Twitter.
  • Charles O. Slavens

    HD is aiming at the first-time buyer market. If they’re smart (and I know they are) they’ll sell this first issue at near cost, continue to research a better battery and refine the machine. They’ll now have a whole new market, and will make their money back on the next iterations. And…. the born-again converts. If I might add… the whole transformation to electric vehical power will be fueled by a breakthrough in fusion energy. And as a side benefit…. this is what will power us to the stars.