From unfunded underdog to the Internet’s hottest topic, Dogecoin NASCAR driver Josh Wise even got himself voted into the NASCAR All-Star race. Beating out typical fan favorites like Danica Patrick and Ricky Stenhouse Jr., Wise managed to wag his way to a 15th place finish on the back of the Dogecoin community.
Wise, who races for Phil Parson’s racing, is one of the smaller NASCAR outfits who just a few months ago lacked a sponsor for the big race at Talladega Speedway. A reddit user posted to the r/dogecoin community about Wise needing a sponsor, and building on the momentum of a successful Jamaican bobsled sponsorship, the community rallied together to raise some $55,000 for Wise.
This allowed Wise to enter the race with a livery unlike any other on the field, and his Internet popularity exploded almost overnight. Despite racers like Danica having built up an all-star reputation over most of the past decade, it was the 31-year old Wise who was voted as a fan favorite.
This caused a lot of grumbling among NASCAR’s old guard, who apparently have no problem with Danica strutting her stuff for GoDaddy websites, but went so far as to claim that Wise’s “geek” fans stuffed the ballot box to get him in the All-Star race. In a time of dropping attendance rates and relevancy, NASCAR should be happy for every fan it gets. Thankfully, there are those who realize that Wise’s meteoric rise could help launch a new era of NASCAR fandom in an untapped market.
Wise did his best to stand above the controversy though, ardently defending his fans and his place in the All-Star Race. The extra money means Wise and his team can afford better tires for the next race, and while he didn’t win the All-Star competition (or the $1 million purse), Wise is showing how the power of the Internet and automobiles can come together to accomplish the seemingly impossible.