Plug-in Hybrids bmw-i8-powerful-idea

Published on May 16th, 2014 | by Christopher DeMorro

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Video: BMW i8 Commercial “Powerful Idea”

It’s been five years since the BMW Vision EfficientDynamics Concept debuted, eventually transforming into the BMW i8 plug-in hybrid. This powerful idea seemed impossible a half-decade ago, but today it’s a soldout reality leading the way into a fast and efficient future.

I’m loving BMW’s marketing campaign for the i brand, really embracing that futuristic feel and the whole “impossible is possible” concept towards cars. Honestly, if you had asked me five years ago if BMW would ever build the i8, I would have said no way.

Yet here it is, in all its scissor-door glory, forging ahead like a futuristic missile taking aim at the status quo. Glorious, just glorious.



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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or esle, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • Patrick

    It doesn’t sound very electric in the ad.

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