Norway may seem like an odd place for electric cars to thrive, but the 1,493 Tesla Model S new registrations last month set a new single-model sales record. That’s more than sales of the two next-best selling models, the Volkswagen Golf and Nissan Leaf, combined. In fact, so far this year, the Tesla Model S is the best-selling car in a cold country that has quickly warmed to electric vehicles.
While the Tesla Model S has been on top of the Norwegian sales charts before, the 1,493 new registrations in March beat out long-standing sales record from 1986, when the Ford Sierra was top dog. The Tesla Model S also trounced the 625 units of the Volkswagen Golf, formerly Norway’s favorite car, and the Nissan Leaf, which also benefits from the generous tax incentives the country showers on EV buyers.
March sales of the Model S helped rocket the Tesla to the top of the sales chart for the year, with the electric luxury sedan leading new car sales so far in 2014. This huge sales surge most likely comes from a recent spate of deliveries to long-waiting customers, and is thus unlikely to last. But given that the Model S has almost 30% more yearly sales so far than the Golf, Tesla has a nice cushion to pad its sales lead.
The Tesla takeover of Norway is well underway, and Elon Musk is gifting them another 50 to 75 Superchargers for their support. So what country will fall under the spell of electric vehicles next? Ireland? Israel? China? Only Elon Musk seems to know.