Though the first Cadillac ELR commercial caused enough controversy to warrant a response from GM, the latest advertisement for the luxury Volt takes a more informative approach. Sure, it might lack the star power and prose of the Cadillac “Poolside” commercial, but it actually tells people what the Cadillac ELR can do. Too bad it’s BORING.
To be sure, the Cadillac ELR needs some good news and help, as sales of the plug-in luxury hybrid have been pathetic to say the least. Even at $75,000 a pop, the Cadillac ELR should be selling a lot better than it is. While I don’t think it’s fair to blame Neal McDonough or the Poolside commercial alone for the ELR’s lack of success, there’s been plenty of criticism directed at the Caddy since GM announced pricing that put it in direct competition with the Tesla Model S.
So far, Tesla has nothing to worry about, and the only commercials the electric automaker seems to need are those made by die-hard fans. Meanwhile, the new Cadillac ELR commercial gets the point across that this is an “uncompromising” luxury car, regardless of what it runs on. Many reviews agree; the Cadillac ELR is a solid product…just seriously overpriced and poorly marketed. This latest commercial may get the facts about the ELR out there, but it does so in a matter-of-fact and frankly boring way. I still think this BMW i3 commercial is the best electric car commercial I’ve seen so far, and there’s not a single line of dialogue.
Maybe it’s time GM tapped a new ad agency, because in my opinion, the Cadillac ELR commercials are now 0 for 2. What say you?