8,000 Orders For Ram 1500 EcoDiesel In The First 3 Days

2014-ram-1500-ecodieselProof that Americans want diesel trucks, Chrysler announced  it got more than 8,000 orders for the 2014 Ram 1500 diesel in the first 3 days of ordering. Now Ford and GM have no choice but to return fire in-kind, if they know what’s good for their bottom line.

The Ram 1500 EcoDiesel has a 28 MPG rating on the highway, putting it head-and-shoulders above the current competition. It’s unlikely even Ford’s mostly-aluminum 2015 F-150 will be able to beat the EcoDiesel’s sedan-rivaling fuel economy. Meanwhile, the 3.0 liter EcoDiesel engine still cranks out 240 horsepower and, more-importantly, 420 ft-lbs of torque in a very-usable powerband. Is it any wonder that truck buyers are chomping at the proverbial bit to get one of these new Rams for themselves?

2014-ram-ecodiesel

Production of the 2014 models has just begun, and the first deliveries are scheduled for March, with Chrysler figuring, at most, 30% of customers will opt for the diesel engine. But intial orders account for some 50% of all 2014 Ram 1500 sales. No doubt much of this is from pent-up demand, but with the EcoDiesel engine costing just $2,850 more than the gas-chugging HEMI, it’s easy to see why people would make the jump to diesel.

In just a few short years, the truck market has shifted dramatically due to customer demands and government regulations. The Ford EcoBoost engines has become a reliable replacement for displacement in  vehicles like the F-150, and GM is bringing a turbodiesel “compact” truck to the American market as well. But Chrysler definitely has the advantage for now, and the two other Detroit automakers had better follow suit.

 

Source: Chrysler

 

Christopher DeMorro

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.