Motorcycle Industry

Published on December 27th, 2013 | by Jo Borrás

It's Gonna Happen: Ducati is Building a Scooter in 2014

December 27th, 2013 by  

Ducati Scooter

The motorcycle blogosphere has been talking Ducati scooter almost from the moment the company was bought by Audi back in 2012. At the time, I laughed at the idea of an Audi-run Ducati, but Audi’s ambitions of going toe-to-toe with crosstown rivals BMW seems to be pushing Ducati hard to improve sales and customer support, advance technology, and go into markets that compete directly with BMW’s 2 wheeled division.

According to Asphalt and Rubber, Audi also “would like to see the ~44,000 unit (Ducati) bump its figures into the six-figure territory”, which would certainly help establish Auducati as the go-to brand for German 2 wheelers. Maybe.

Regardless of sales goals, the real question seems to be about what, specifically, an Audi-developed Ducati scooter would look like. Would it be a fun, sporty urban runabout like the Aprilia SR50 or a big, comfy cruising scoot that has more in common with BMW’s massive C series maxi-scooters? Given VW/Audi’s historically ego-driven decision making, I’d expect it to be something closer to the latter- but, who knows? Ducati may do something smart and offer a product that has more in common with the old 125 cc Ducati cafe racers of years gone by and give Honda’s hot-selling Grom something to worry about. Something like this …

Ducati 125 cafe racer

… a concept, by the way, that Honda has already proven could work – and look like a million bucks! – on a scooter-sized Grom 125 frame.

What do you guys think? Is Ducati going to shock the world with a product we might actually want, or will they simply do what they’ve done better than anyone for the last few decades: play catch-up to BMW? Worst case, they slap a Ducati-looking headset and boy-racer exhaust on an old Vespa frame – and even that may be better than another giant-sized scooter that nobody asked for, right? Let us know what you think, in the comments, below.


Source: Asphalt and Rubber, original image from Gas 2.

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About the Author

I've been in the auto industry 1997, and write for a number of blogs in the IM network. You can also find me on Twitter, at my Volvo fansite, or chasing my kids around Oak Park, IL.

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