Electric Vehicles tesla-model-s-driving

Published on November 11th, 2013 | by Christopher DeMorro

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Tesla Motors' Timeline Is Ambitious To Say The Least

tesla-model-s-drivingElon Musk has been nothing short of bullish on the prospects of his electric car company, Tesla Motors, though the legions of loyal fans may be even more optimistic than the pioneering CEO. One fan laid out an ambitious timeline for the electric automaker that by 2022 sees a market dominated by Tesla in every market.

The timeline is far from official, and much of it certainly seems within the realm of possibility. For example, the timeline calls for sales of 5,000 Model X SUVs in 2014, which is well within the production capacity of Tesla’s Palo Alto plant. More than doubling sales of the Model S, however, to 50,000 units in 2014 may be a bit of a stretch considering a lack of available battery packs.

It also makes sense for Tesla to introduce the $35,000 Model E prototype to be introduced sometime in 2015, a year or two ahead of actual production. The announcement of a new Tesla/Panasonic “Giga Factory” is also possible, and sales of the Tesla Model S could possibly reach as high as 70,000 units, with Model X sales around 40,000 units.

From here though things begin to escalate quickly. While a 500-mile battery pack is theoretically possible for the Model S, even if battery pack prices plummet you’re still talking about a massive and heavy battery. That said, it is certainly possible that by 2017 or 2018 Tesla will roll out a new autopilot/self-driving feature that Elon has mentioned in passing before.

By 2020, the fan-made timeline predicts sales of over 300,000 units annually, and by 2022 most automakers will be using Tesla batteries and drivetrains for their own EVs, while paying Tesla a tithe for access to an extensive Supercharger network. More realistically is the introduction of an affordable Model C compact, priced around $25,000. That sounds hopelessly optimistic, and while I can see Tesla sales really starting to take off, I doubt automakers like Nissan and GM are going to bid goodbye to billions of dollars in EV research just to pay Tesla for its technology.

That said, Tesla Motors has defied expectations before, and I wouldn’t put anything past Elon these days.

 Source: Tesla Motors Forums


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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or esle, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • roseland67

    Chris,
    Billions of $$$ on their own EV research????
    What do they have to show for it???

    • Bob_Wallace

      Perhaps the best selling EV and PHEV?

      • Fona

        As long as it get from A to B .

      • roseland67

        Doubtful,
        but “perhaps” I should have rephrased as,
        what is their $ return on the billions spent on research.

        • Bob_Wallace

          I understand that GM spend about $1 billion to develop the Volt. That is about what it takes to bring any new car model to market. Ford spent around $2 billion (in current dollars) to produce the Edsel.

          GM has gotten a lot for their billion. Not only have they produced a new model but they have also developed a new type of vehicle. What they have learned while building the Volt will give them a head start over other manufacturers when it comes to producing other PHEVs. When battery costs drop a bit PHEV light trucks should be a great seller.

        • shecky vegas

          1) Being on the ground floor of a growing market that will come to dominate the US transportation sector.
          2) Becoming the dominant player of an industry that virtually every US citizen uses almost every day.
          3) Innovations and advances in new technologies that will cast a wide net across the US economy.
          4) Bragging rights. HUGE bragging rights.
          5) The volumes of money that will eventually flow into the company due to 1, 2 and 3.

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