Published on October 23rd, 2013 | by Christopher DeMorro4
Tesla Taps AT&T To Provide In-Car Internet
The era of connected cars is upon us, and automakers are hard at work seamlessly integrating wireless Internet connectivity into new models. Tesla Motors is hopping on board the in-car Internet train by joining forces with AT&T, which will be the exclusive Internet provider of current and future Tesla models. So what does that mean for customers?
It means that the cutting-edge Tesla Motors is joining forces with a company that is almost universally reviled for poor customer service and essentially having a monopoly on telecom services in this country. On a more positive note, it also means very good coverage for the Tesla Model S and its myriad of connected features, like Internet browsing, navigation systems, and entertainment, all of which are already controlled by a wireless network.
So what does AT&T bring to the table? Nothing too exciting I am afraid, as the Tesla still hasn’t been upgraded to use the wicked-fast 4G LTE networks that are popping up all over the place. It also could mean that in-car adds could strike Tesla owners first, depending on how this whole deal works out. But it will also deliver improved speed and performance to Tesla’s current free in-car Internet system.
I’m not exactly sure who benefits here. AT&T may be trying to muscle in on the growing connected car craze, as is Tesla, and Model S owners will get a faster connection. But the coupling still strikes me as…odd. What do you think?
Source: Washington Post