Published on May 31st, 2013 | by Christopher DeMorro
Electric Audi R8 e-tron Cancelled, Millionaires Weep
The back-and-forth saga of the all-electric Audi R8 e-tron has come to a sad conclusion. Despite building ten test cars, Audi will not sell the R8 e-tron to the public, surely causing some hedge fund managers and industrialists to break down in tears. Apparently the car just didn’t live up to Audi’s high expectations. Sad trombone.
The waffling of Audi as to whether or not the R8 e-tron project would be sold has gone back and forth for the better part of a year. Despite setting a Nurburgring record for electric production cars (a record that is now void), Audi execs were reportedly troubled by the cost of batteries and long recharge times.
If you ask me though, it all came down to speed. The production R8 e-tron would have been limited to 125 mph, which sounds fast, but really isn’t for a car that certainly would have cost well into the six-figures. For that kind of money, a car should be able to hit 150 mph or more. Remember, in Germany many parts of the Autobahn have high, or even non-existent speed limits. This is a country where you can legally flex your car’s muscle.
Alas, the Audi R8 e-tron is just not-good-enough for sale, and probably cost too much for too little car. Ten pre-production models will be kept for internal testing, relegated to some secret garage as a not-quite-there-yet electric supercar. Instead, Audi will focus on its diesel-electric supercar, probably a safer bet.
But since when did “safe” make the history books?