Las Vegas Car Share Service Buys 100 Tesla Model S EVs


tesla-factoryTony Hsieh, the CEO of online shoe store Zappos, has a plan for downtown Las Vegas. Part of that plan includes a new car sharing service called Project 100. And by now you’ve probably concluded that Project 100 stands for the 100 Tesla Model S EVs at the core of this new car sharing service. But will it work?

Project 100 is part of the Downtown Project, and will be an app focused on transportation including biking, flying, and of course driving. The order for 100 Tesla Model S sedans is the largest to date, though the announcement did not specify whether these Teslas will come with the 60 or 85 kWh battery packs. Regardless, this is a huge investment for Hsieh, especially when there are so many competing car services out there.

But the Tesla Model S could be a difference maker, depending on the price. Rather than charge by usage, Project 100 users will pay a flat monthly fee that will be less than $400 a monthly, the estimated monthly outlay for car ownership. If you include taxes, insurance, gas, and a car payment if you have one, car ownership can easily exceed $400 a month.

The question though is whether this car sharing service will work for daily commuting. Can you really replace your car with a car sharing service, and one that uses only electric vehicles? While the Tesla Model S has an impressive range of around 240 miles, max, the nearest Supercharger station is in California. There will be no fast charging in the City of Sin.

Would you give up your car to share a Tesla Model S with an entire city of subscribers?

Source: Project 100

About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.
  • MikeH

    hahahahahah – I don’t think this will work – but it’s a good PR ploy.

  • It’ll work. It can go over 200 miles on a charge but can the company afford to buy 100 Teslas?

  • Limelight Electric Limo

    Brilliant! Id park my car in a minute for use of a model s

  • Aprel May

    I’m hoping that I can buy one of the used ones when he goes out of business. I do so want one.

  • Paul G EVUK Editor

    It’s a fully tuned-in idea – Tesla S = the best there is..but just too expensive for majority to buy.

    How’s about shared ownership/purchase ? Has anyone ever got to get that model working – 2 ? For top-end gasoline cars or a Tesla or even a far less desirable short-range Leaf ?(Aside: Japanese are getting a 142.5 mile/charge version for same price !!!)

    What I’m searching for are successful small-scale precedents for both: shared use/shared ownership-purchase..

    PG Editor Electric Vehicles UK (est. 1999)