The lawsuit stemmed from an event that took place on the Top Gear show when they tested a Tesla Roadster all-electric vehicle. The vehicle ran out of battery power after a 55 mile drive. This range fell well short of Tesla Motors’ claimed 200 mile range, however, the Top Gear drivers’ may have driven it in an inefficient manner. Speed, for example, has a tremendous impact on the rang e of all types of cars, regardless of fuel.
Martin Moore-Bick, an appeals court judge in London, said that Top Gear’s review and failure to achieve the specified 200-mile range would not mislead a “reasonable viewer” to think that the vehicle would not deliver the full 200 miles of range. This implies that Top Gear’s driving practices/conditions during the show significantly reduced the Tesla Roadster’s efficiency, hence the immense range reduction, and that under normal driving conditions, and at normal speeds, the vehicle should get 200-mile range in reality.
Tesla Motors claimed that they lost $171,000 in sales because of Top Gear’s review of the Tesla Roadster.
Inaccurate media coverage can cost Tesla Motors much more than $171,000, according to CEO Elon Musk. The New York Times’ John Broder’s on reduced range during his Model S road trip may have reduced Tesla Motors stock value by more than $100 million.
Source: Autoblog Green