A story on Bloomberg.com recently ran showcasing the decline of style in conventional cars. While the style from 1950s and 1960s is long gone, the article does point out that the electric and hybrid car industry could bring that lost character back to consumers.
Today most cars are massed produced and for the most part they all look alike. Yes, you can get different options and styles, but that does not really change the basic model of the car – a sedan is still going to look like a sedan. This lack of radical style is absolutely fine for most people. New cars today are very aerodynamic, safe, and reliable; plus it’s a shape that people recognize and are comfortable with.
Hyundai’s once cutting-edge design is slowly being replicated (with mixed results) by other automakers. That’s not to say every car looks the same; there are plenty of cars that break the mold. But styling isn’t as important as it used to be; fuel economy, safety, and reputation seem to matter more.
Meanwhile the electric car and hybrid car markets are slowly breaking into the mainstream with consumers. Manufacturers know this and they want to attract drivers – and one of the easiest ways to do this is to make a car that turns heads.
The article specifically singles out Tesla Model S and Fisker Fisker Karma as two electric/hybrid car manufactures that are leading the way for style. While it is true that these cars do have a lot of style, the Model S starts at $52,700 after tax credits, and the Fisker Karma at around $100,000. For that kind of money the car better turn heads.
But with other automakers copying each other when it comes to styling, could electric cars bring a styling revolution to a world of “me too clones”?
Sound off in the comments section below, are EVs bring style back to the automotive world?
Andrew Meggison was born in the state of Maine and educated in Massachusetts. Andrew earned a Bachelor’s Degree in Government and International Relations from Clark University and a Master’s Degree in Political Science from Northeastern University. Being an Eagle Scout, Andrew has a passion for all things environmental. In his free time Andrew enjoys writing, exploring the great outdoors, a good film, and a creative cocktail. You can follow Andrew on Twitter @AndrewMeggison