Auto industry

Published on February 21st, 2013 | by Jo Borras

6

Tesla's 2012 Numbers Are In

Tesla Q4 Financials

Yesterday was a big day for Tesla Motors, with much of the automotive and business world paying close attention to Tesla’s first big public numbers reveal since the company launched its Model S sedan.

So, enough introduction. How’d Tesla’s SEC-official numbers look?

Not as good as many had hoped, not as bad as many (including me!) had feared. The short version is that the company lost $90 million in 2012 (although, how accurate that number is is just as open to debate as how accurate GM’s 2012 numbers are), which is about what ultra-wealthy Tesla CEO loses in a load of laundry, by my math.

Here are a few of the big talking points, as boiled-down by Jalopnik.

  • Revenue in the fourth quarter jumped 500 percent $306 million.

  • They have total liabilities of $989.5 million, including $452.3 million in debt.

  • In the good news department, they delivered about 2,400 Model S sedans in the fourth quarter and made a $12.7 million principal payment on their (modified) Department of Energy loan schedule.

  • The company is now producing 400 vehicles per week. “We produced over 2,750 vehicles during the quarter and more than 3,100 vehicles during the full year, while maintaining our stringent quality standards.”

  • Tesla says they’re now at a point where they can “reliably” produce 20,000 cars a year.

  • Still no solid sales numbers, just approximate delivery figures. They delivered some 2,400 Model S sedans in the fourth quarter, about 2,650 for the entire year.

  • Tesla opened eight stores in the U.S. and Canada in the last quarter. That comes out to a total of 32 around the globe by the end of last year. They plan to open 15 to 20 more this year, half of which will be in Europe and Asia. They also want to double the number of service locations by the end of 2013.

  • All of the remaining Roadsters have been sold.

  • Plans for 2013 are highly ambitious. They want to deliver 20,000 Model S-es this year, starting with 4,500 in the first quarter of this year.

Source: Tesla, via Jalopnik.


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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.



  • Jcmarching

    What is the current backlog of orders?  I went into a Tesla showroom and got quoted six months for delivery from receipt of deposit.  My math shows 6mos = 26 weeks x 400 = 10,400

    • http://importantmedia.org/members/joborras/ Jo Borras

      Your dealer would have a better idea of backlog than we would.

  • http://tkindustrialdesign.com/ Temujin Kuechle

    How do they calculate their loss and how does that effect their long term finances?

    • http://importantmedia.org/members/joborras/ Jo Borras

      The SEC filing is included in the link, but liabilities in excess of 900 million seems scary, even if they become operationally profitable.

  • Pingback: Tesla Expects To Earn Profit In First Quarter Of 2013 - Gas 2

  • Nathanael

    The backlog is hard to compute because Tesla is manufacturing cars “out of order” — certain options are available for order but not actually manufacturable yet. The backlog will be a lot clearer once all the options are actually in production at the factory.

    As a humorous side note, Tesla is now selling certified pre-owned Roadsters. (Roadsters are the only car Tesla will accept as a direct trade-in for people buying a Model S.) So Tesla is making money on selling the Roadsters… twice. And if you want a Roadster, you can get one from Tesla, many with very low mileage.

    Tesla’s big challenge will be ramping up delivery and service.

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