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Published on February 14th, 2013 | by Christopher DeMorro

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Mitsubishi To Debut Plug-In Hybrid Diesel Pickup At Geneva

mitsubishi-concept-2 mitsubishi-concept-1As of right now, the most fuel efficient pickup in America is the V6-powered Ram 1500, and the only hybrid pickup is the 2013 Chevy Silverado, which has a $40,000 price tag. So it’s safe to say the market for fuel efficient trucks is definitely wide open. So why Mitsubishi chose Geneva as the place to debut a hybrid-diesel pickup concept, we don’t know, but it sounds like the truck that America desperately needs.

The as-yet-unveiled concept, called the GR-HEV Sport Utility Hybrid Pickup, will be showcased at the Geneva auto show next month. The plug-in hybrid uses a diesel engine to power a batter turning two electric motors. While power and mpg specs aren’t discussed, an efficient diesel engine hooked to two high-torque electric motors (with four-wheel drive capability) should be able to deliver outstanding mpg.

Chrysler has been testing plug-in hybrid pickups it has no intent on selling, while Toyota and Ford have joined forces on a hybrid pickup of their own. Rumor has it Chrysler may be developing a hybrid-diesel pickup of its own, but has yet to say anything official. Mitsubishi needs a big hit to pull itself back into contention in the American market, and a tough, efficient hybrid pickup could be just what the doctor ordered.

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Mitsubishi will also debut a new pure-electric concept, the CA-MiEV, which will reportedly have a range of 186 miles on a single charge. The concept uses a lightweight body and advanced aerodynamics to achieve that range.

But will this diesel-hybrid pickup concept ever make it to dealerships? Keep your fingers crossed.

Source: Mitsubishi


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About the Author

Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMIs. When he isn't wrenching or writing, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • Jason Carpp

    I’d love to see a new Mitsubishi diesel pickup truck here in North America. The last time Mitsubishi offered a diesel truck here in the USA was the Mighty Max, that was close to 30 yrs ago! I believe it’s long overdue for a new diesel pickup truck.

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