Published on January 21st, 2013 | by Nicholas Brown
Toyota Develops A Sporty Version of Prius C
In Japan, Toyota’s Prius C, which is the subcompact version of the Prius, is called the Aqua. Toyota has developed a more aesthetically sporty conceptual version of it called the Aqua G, with more aggressive styling, an adjusted suspension, and some other things that make it more appealing to young people.
The body kit and new styling include a very large and striking front razor grille, as well as two strips of LEDs in the bottom corners of the grilles. It also has 17 inch black alloy wheels with a red accent, shrouded by 195/45 Bridgestone Potenza rubber, side skirts, and fender vents (these are just ornaments, not real vents). It also has a bumper with a rear diffuser, which is usually used for sports cars.
Interior modifications include the addition of sports seats upholstered with leather and Alcantara, a new sports steering wheel, a gear lever, pedals, and an improved sound system. It certainly is a huge improvement over the stock, boring look of a regular Prius C.
Finally, it was equipped with a sport suspension, and a body reinforcement brace to improve handling. So while this Aqua G may not be any faster, it can at least handle a little better.
Toyota probably realizes that accordant styling is a major factor that impacts sales, even though most people won’t admit that their purchase decision was affected much by aesthetic appeal. Factory bodykits like this are almost pure profit though, and can help drive buzz and enthusiasm for a youth-oriented proudct like the Prius C.
It now has an angry, bug-like appearance, but it looks more sporty and interesting than the American Prius C. Perhaps Toyota will offer a similar kit stateside?
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