There are two really remarkable differences between the American car culture, and the one in Europe. First and foremost to me is that manual transmissions are still very popular in cars of every class with Europeans. Secondly, about half of new cars sold in Europe come with diesel engines. Now several German automakers are teaming up to help push clean diesel engines here in America.
BMW, Daimler AG, and Volkswagen are joining forces to promote clean diesel vehicles in the U.S. With ze Germans being the most prolific producers of clean diesel engines, the alliance makes a lot of sense, and also includes the Audi, Porsche, and Mercedes brands among others.
The German automakers have entitled their campaign “Clean Diesel: Clearly Better”, and they aim to push sales of diesel cars to new levels in America. While diesel sales have been rising just fine on their own, it seems as though this next push is meant to reach those still skeptical of modern diesel engines.
True, turbodiesel engines generally cost a premium over petrol engines, but the many perks can make it well worth the extra money. For one, clean diesel vehicles are capable of hybrid-level fuel economy, minus the hybrid stigma. Diesel cars also offer more torque than hybrids or petrol-cars with engines of a similar size, making them a lot more fun to drive.
But it isn’t all good news for diesel engines in America. Diesel fuel prices are on par with premium fuel in many states, making the return-on-investment a lengthier process than it ought to be. Diesel cars are still overcoming a noisy, smell stigma from efforts in the 1980s, and the small used car market for diesel vehicles means spreading the message to the masses might take awhile.
With a flurry of new diesel cars on the way though, the time seems right to show the public how clean and efficient diesel cars really can be.
Source: Autoblog Green