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Published on December 17th, 2012 | by Christopher DeMorro


German Automakers Team Up To Push Clean Diesel

December 17th, 2012 by  

There are two really remarkable differences between the American car culture, and the one in Europe. First and foremost to me is that manual transmissions are still very popular in cars of every class with Europeans. Secondly, about half of new cars sold in Europe come with diesel engines. Now several German automakers are teaming up to help push clean diesel engines here in America.

BMW, Daimler AG, and Volkswagen are joining forces to promote clean diesel vehicles in the U.S. With ze Germans being the most prolific producers of clean diesel engines, the alliance makes a lot of sense, and also includes the Audi, Porsche, and Mercedes brands among others.

The German automakers have entitled their campaign “Clean Diesel: Clearly Better”, and they aim to push sales of diesel cars to new levels in America. While diesel sales have been rising just fine on their own, it seems as though this next push is meant to reach those still skeptical of modern diesel engines.

True, turbodiesel engines generally cost a premium over petrol engines, but the many perks can make it well worth the extra money. For one, clean diesel vehicles are capable of hybrid-level fuel economy, minus the hybrid stigma. Diesel cars also offer more torque than hybrids or petrol-cars with engines of a similar size, making them a lot more fun to drive.

But it isn’t all good news for diesel engines in America. Diesel fuel prices are on par with premium fuel in many states, making the return-on-investment a lengthier process than it ought to be. Diesel cars are still overcoming a noisy, smell stigma from efforts in the 1980s, and the small used car market for diesel vehicles means spreading the message to the masses might take awhile.

With a flurry of new diesel cars on the way though, the time seems right to show the public how clean and efficient diesel cars really can be.

Source: Autoblog Green

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About the Author

A writer and gearhead who loves all things automotive, from hybrids to HEMIs, can be found wrenching or writing- or else, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.

  • http://2050magazine.com Joe Swain

    Hi Christopher

    When you say ‘clean diesel’ is that because they will be using a a new type of biofuel for the diesel engine, or rather a way of generally describing diesel engines running on standard diesel fuel as being cleaner than petrol engines? Can we put a number on that?

  • TemK

    For me, it is important to know how much biodiesel I can use to drive it on my merry way.

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  • Jason Carpp

    Define “clean diesel”. What makes clean diesel clean? I’ve always liked diesel cars and trucks, for the reasons most people who drive diesel vehicles drive them. If only diesel fuel was less expensive. The only “clean” alternative I can think of is vegetable oil.

    • Christopher DeMorro

      @ Jason Carpp

      “Clean diesel” engines use advanced particulate and emissions filters to drastically cut the emissions output of these engines. Combine that with new, ultra-low sulfer diesel fuel, and you have “clean diesel”.

      • Jason Carpp

        It seems like an excellent idea on paper. But is it truly as clean in practice?

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