Marching forward with its plans to launch a slew of plug-in hybrid vehicles this year, Ford has finally put a price and details to the much-anticipated 2013 Ford Fusion Energi plug-in hybrid. Starting at $39,495 before tax credits, does the Energi have what it takes to overtake favorites like the Chevy Volt and Toyota Prius Plug-in?
The 2013 Ford Fusion Energi comes in two trims; SE, at $39,495, and Titanium, priced at $40,995. The Fusion Energi offers drivers an all-electric driving range of 20 miles in in stylish, unassuming package, and a combined output of 188 horsepower. Respectable specs, but the battery size of the Fusion Energi limits its tax credit to just $4,000.
For that reason, the 2013 Fusion Energi faces some stiff competition, even within its own brand. The Chevy Volt starts at $39,145 but is eligible for the full $7,500 federal tax credit, bringing the effective price down to $31,645. The Prius Plug-in starts at $32,000, and is eligible for $2,500 in tax credits for a price of $29,500. While the Fusion offers more passenger room than the Volt, and more all-electric range than the Prius, those looking purely at the dollars and cents may be convinced to keep looking.
Some of Ford’s own vehicles make a more compelling sales pitch than the Fusion Energi. The regular Ford Fusion Hybrid starts at $27,995 and offers 47 mpg across the board, and upgrading to the Titanium model costs just $32,995. Even the Lincoln MKZ Hybrid, starting at $35,925, seems to be competing for the same buyers. Those who insist on plug-in capability can get the Ford C-Max Energi for as low as $29,995 after tax incentives, and it offers 21 miles of all-electric range…one more than the Fusion. Maybe that’s why GE is ordering 2,000 of them?
At such a high price, the Ford Fusion Energi may have difficulty convincing buyers not to go with a cheaper, more cost-effective car. Then again, it is easily one of the most stylish cars available to buyers right now, hybrid or otherwise. Is that enough to justify the price though?
Source: Car & Driver