Hybrid Cars 2013-ford-fusion-energi

Published on November 23rd, 2012 | by Christopher DeMorro

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Ford Fusion Energi Priced At $39,495

Marching forward with its plans to launch a slew of plug-in hybrid vehicles this year, Ford has finally put a price and details to the much-anticipated 2013 Ford Fusion Energi plug-in hybrid. Starting at $39,495 before tax credits, does the Energi have what it takes to overtake favorites like the Chevy Volt and Toyota Prius Plug-in?

The 2013 Ford Fusion Energi comes in two trims; SE, at $39,495, and Titanium, priced at $40,995. The Fusion Energi offers drivers an all-electric driving range of 20 miles in in stylish, unassuming package, and a combined output of 188 horsepower. Respectable specs, but the battery size of the Fusion Energi limits its tax credit to just $4,000.

For that reason, the 2013 Fusion Energi faces some stiff competition, even within its own brand. The Chevy Volt starts at $39,145 but is eligible for the full $7,500 federal tax credit, bringing the effective price down to $31,645. The Prius Plug-in starts at $32,000, and is eligible for $2,500 in tax credits for a price of $29,500. While the Fusion offers more passenger room than the Volt, and more all-electric range than the Prius, those looking purely at the dollars and cents may be convinced to keep looking.

Some of Ford’s own vehicles make a more compelling sales pitch than the Fusion Energi. The regular Ford Fusion Hybrid starts at $27,995 and offers 47 mpg across the board, and upgrading to the Titanium model costs just $32,995. Even the Lincoln MKZ Hybrid, starting at $35,925, seems to be competing for the same buyers. Those who insist on plug-in capability can get the Ford C-Max Energi for as low as $29,995 after tax incentives, and it offers 21 miles of all-electric range…one more than the Fusion. Maybe that’s why GE is ordering 2,000 of them?

At such a high price, the Ford Fusion Energi may have difficulty convincing buyers not to go with a cheaper, more cost-effective car. Then again, it is easily one of the most stylish cars available to buyers right now, hybrid or otherwise. Is that enough to justify the price though?

Source: Car & Driver


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About the Author

Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMIs. When he isn't wrenching or writing, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • Chris

    Not sure it can compete with the Volt. The Volt gets double the electric miles and is $3500 lower in price with the tax credits. The fusion does have about 35 more horsepower, but I think owners would rather have the higher electric range.

    The wild card is that many conservatives would pick Ford out of principle, but conservatives aren’t the target market for electric cars.

    • http://importantmedia.org/members/joborras/ Jo Borras

      I think the wild card is that the Volt is a geeky-looking jellybean and the Fusion looks like an Aston Martin.

    • Chris Griffith

      I consider myself a conservative, and looked down on GM for accepting a government bailout. However, I fell in love with the Volt. What can I say, they did a great job. The Fusion Hybrid is a beautiful car as well, but I did not like the lack of power. Finally, I did not even consider the Fusion PHEV since the range is just not practical for me.

  • http://www.facebook.com/amy.tran.129142 Amy Tran

    Way too much, the sales will be abysmal!

    • http://importantmedia.org/members/joborras/ Jo Borras

      There will be tax credits, there will be fuel savings, there will be enough incentive for fleet sales to carry the thing. Besides that, avg. new car transaction in the US is still over $40K.

      • http://www.facebook.com/wbiber Walter Biber

        My Volt cost less and makes my 25.6 miles round trip to work with energy in the battery to spare for errands after work.

        I had been considering the Fusion Energi to replace my wife’s car, but will now wait and buy a 2nd Volt when the next generation comes out or possibly the Chevy Spark.

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