Published on September 12th, 2012 | by Christopher DeMorro15
Former Prius Owners Turning To Chevy Volt
I’m talking about owners of the Toyota Prius, which is the #1 traded-in vehicle for Volt customers.
Yup, it turns out the stereotype is true; Prius owners are probably the same people who are ready to pop an artery over today’s new iPhone unveiling. While no specific numbers are mentioned, it is an important metric. It took Toyota many years to recoup its investment in the Prius, and they are only now getting around to releasing a plug-in version of the Prius.
Yet Prius owners are still turning to the Volt. Part of the reason could be that the Prius Plug-in is still only available in select markets. It could be that the Volt has had a lot more press, negative and positive, than the Prius Plug-in. It could be that Prius owners simply need to have the latest and greatest thing.
Whatever the reason, I am sure there are a few current and former GM execs (cough cough Bob Lutz cough) smirking over the conquest numbers. Any current Prius owners want to chime in?
Source: The Truth About Cars