Mahindra & Mahindra, an Indian auto manufacturer, has officially halted development of its small, diesel-powered pickup which was to be sold in America. After more than six years and $100 million, M&M has called off the diesel pickup, citing changing regulations and market conditions.
An Idea Long Dead
The Mahindra saga stretches all the way back to 2006, when the TR20 and TR40 pickups promised an alternative to the huge gas-guzzling SUV’s that dominated the landscape. By 2010, the EPA had approved, and even rated the Mahindra diesel pickups MPG, despite them actually being for sale.
Soon, the company was embroiled in a lawsuit from pissed-off would-be Mahindra dealers, who accused the Indian automaker of intentionally delaying delivery of the truck. That was years ago, and the reality is that Mahindra probably scrapped the idea of bringing a small diesel pickup to America long before that. Ford also has a mid-size, diesel-powered Ranger for sale overseas, one that they won’t bring to America, much like many other automakers, leaving a serious gap in the pickup truck lineup.
But Hope On The Horizon
That could change soon though. A new Chevy Colorado is due out in the next few years, and it could be offered with a diesel engine. GM will also be offering a diesel engine in the Chevy Cruze, and Chrysler is putting a 3.0 liter turbodiesel V6 into the Jeep Grand Cherokee. So even though the loss of a Mahindra diesel pickup stings, it was only going to be rated at 19/21 MPG anyways. The future of diesel is looking brighter and brighter, will diesel sales soaring past those of hybrid and electric cars.
One door has closed, but about a half-dozen more have opened in the world of diesel vehicles. I won’t mourn for Mahindra, this was just the last nail in the coffin.
Source: The Truth About Cars