You can’t keep a good car company down, and Toyota is a good car company. So despite weathering an well-publicized recall and a country-shattering earthquake/tsunami, Toyota is set to sell more Prius hybrids this year than it did in 2010.
Trying to buy a brand new Prius right now is hard, and downright impossible in some areas. There is just a one-day supply of Prius hybrids at most Toyota dealership, making it the most sought-after car in America. At this rate, Toyota believes it will sell another 75,000 Prii (still don’t like that pluralized version) through the end of 2011. That will put sales above last year’s 139,000 units sold in 2010 though still likely still well short of its record of over 181,000.
You can thank record gas prices for keeping Prius sales strong. Had there been no natural disaster like the one that struck Northeast Japan on March 13th, it is not unreasonable to think that Prius sales may have broken the 181,000 high-water mark set in 2008. Maybe not. There’s no way to know. But the Prius remains now, and for the foreseeable future, the hybrid-to-beat. Good on Toyota for keeping supply coming despite all the set backs.
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMIs. You can read about his slow descent into madness at Sublime Burnout or follow his non-nonsensical ramblings on Twitter @harshcougar.