Was it the entry-level Insight that made the difference, or the availability of the new CR-Z that pulled the numbers up? Maybe the economy really is looking up – if only for Honda’s target demographics? Whatever the reason, Honda’s line of hybrids saw huge year-over-year sales increases for the month of March, surging 111.8%.
Granted, that’s still “only” 4900 (ish) total hybrids sold, but it has to be a huge psychological victory for Honda after years of the Toyota Prius‘ market dominance. Good on them!
Full press release, below.
American Honda Motor Co., Inc., posted March sales of 133,650, an increase of 18.9 percent based on the daily selling rate*, the company announced today. March marks the sixth straight month of double-digit sales increases for American Honda. Year-to-date sales of 307,978 represent an increase of 18.5 percent based on the daily selling rate*.
Sales of fuel-efficient Honda vehicles led the division to March sales of 121,039, an increase of 20.7 percent compared to March 2010. March sales of Honda cars increased by 29.1 percent to 74,168, led by the Accord, up 11.2 percent to 33,616; the Civic, up 33.8 percent to 31,213; and the Fit, up 43.4 percent on record March sales of 6,955. Honda hybrids also posted strong sales, with the Insight up 62.2 percent on record March sales of 2,782. The CR-V, the best-selling SUV in America, posted record sales for the second straight month, up 42.7 percent to 21,998.
“While we are extremely pleased with this month’s sales performance, our foremost thoughts are with the Japanese people during this difficult time,” said John Mendel, executive vice president of sales for American Honda. “We know there will be challenges in the coming months as we continue to deal with supply chain issues resulting from the devastating earthquake in Japan, and we continue to appreciate everyone’s patience and understanding.”
Acura Division posted sales of 12,611 for March, an increase of 3.6 percent. The Acura MDX led the division with sales of 4,113, an increase of 20.7 percent, followed by the TL with sales of 3,995.