Ford has said they are going to enter the electric car market with all guns a-blazin’ later this year with their first entry, the Focus Electric. Ahead of its debut at the Consumer Electronics Show, Ford released this teaser picture.
The Consumer Electronics Show is, in the words of G4 television, “nerd mecca.” It is a show generally reserved for computers and phones and all of that electronic gadgetry. Basically, it’s a haven for all of the devices that kids would rather have than a car. Not the best place to unveil a new car than, right?
Wrong. I think Ford’s doing this right. Rather than unveil the Focus Electric at the Detroit Auto Show next week, they are unveiling it at what is essentially a social media mecca. Nerds, geeks, and techies will be out in full force, and Ford has been forgoing many traditional marketing schemes in favor of social networking…and it’s been working. Ford sales continue to impress, and word of mouth about the Blue Oval is overwhelmingly positive.
By unveiling the Focus Electric at CES, Ford is betting that its high-tech car will be welcomed with open arms by technology fans. Ford has invested a lot of money into bringing social media into its cars, and I gather that they are hoping to entice young buyers who are more interested in the latest app than horsepower figures. Ford is going to release details of the Focus Electric at CES, but expect a 100-mile all-electric range, lots of neat gizmos and touchscreens inside…and apparently a LED-lighted “fuel” filler. Kinda neat. I wonder what else do they have in store?
Source: Ford’s Facebook
Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to Hemis. You can follow his slow descent into madness at Sublime Burnout.