As part of a new campaign launched by Toyota of Sweden, the company is asking all drivers, regardless of their allegiance to the Toyota brand, to imagine that they have a cup of water on their dashboard when driving. In so doing, Toyota says you can lower your fuel consumption by 10%.
Toyota Sweden says that, although the company’s ultimate goal is to build cars that have no impact on the environment, there are clearly ways we can all take steps to minimize our cars’ impact on the environment without any change in technology. Over the last few years we’ve seen plenty of initiatives like this crop up, including the Auto Alliance’s EcoDriving campaign, but this is the first one that has such a visual appeal to it. Sure, it’s a little wonky, but if it works, even for a small percentage of drivers, then it is totally worth it.
If you download the app and try it out, let us know if it works.