PRESS RELEASE
Brammo announces the Empulse – a trio of electric motorcycles capable of 100mph+, 100 miles on a single charge, with prices starting at $9995
Ashland, Oregon – July 7th, 2010. Brammo, Inc. announced today it will begin production of an electric sportbike, calling it the “Empulse.” It demonstrated a pre-production prototype today and all three production models of the Empulse will be capable of sustaining 100 mph. The three models will have different battery capacities, all utilizing an innovative proprietary array, the Brammo Power™ battery and vehicle management system. The Empulse is available for immediate order and deliveries will commence in 2011.
Craig Bramscher, Founder and CEO of Brammo said “motorcycle riders have been requesting increased speed and range and I am proud and delighted to reveal these game changing Brammo electric motorcycles. Our customers expect Brammo to design and produce the world’s most exciting (and affordable) electric motorcycles and that’s exactly what we have done.” Bramscher continued, “today’s announcement promises no more range anxiety for Brammo customers.”
The Empulse Trio
All three models of the Empulse will be freeway capable and will enjoy a top speed in excess of 100mph. Each of the three models will offer customers a different average range from a single charge. The Empulse 6.0 is capable of 60 miles average range , the Empulse 8.0 is capable of 80 miles average range and the top of the line Empulse 10.0 is capable of a travelling 100 miles on a single charge. Range of all three models can be extended by travelling at lower speeds.
Estimated MSRP for the Empulse trio when deliveries start next year are; Empulse 6.0 $9,995, Empulse 8.0 $11,995 and Empluse One Hundred $13995. All three models will be eligible for Federal and State tax incentives. For example, the Empulse 10.0 may cost as little as $7000 in certain states after Federal and State incentives.
Empulse Technology
Todays announcement sees the first application of Brammo’s innovative electric powertrain system including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo’s breakthrough in price/energy density is at the heart of today’s announcement and is unequalled in the electric vehicle industry. The Empulse is also the world’s first production electric motorcycle to have a water cooled motor.
Brian Wismann, Director of Product Development at Brammo and designer of the Empulse said,
“The Empulse reveals the significant price performance that we can deliver using Brammo Power™ technology. Just like it did with the Enertia Powercycle, Brammo has again raised the bar in terms of electrical drivetrain innovation and time to market.”
Empulse Availability
Customers can place their order for an Empulse by visiting the Brammo website www.brammo.com . Deliveries are expected to commence in mid-2011 and orders will be filled on a first-come, first-serve basis. Customers placing an order will receive a production number and will be expected to pay a fully refundable $99 deposit once their motorcycle is within 90 days of delivery. The Brammo range of motorcycles will be available globally through select motorcycle dealerships and participating Best Buy stores.
Brammo Distribution
Brammo is expanding its dealership network both within the USA and in Europe and Asia. Organizations interested in selling and servicing the Brammo range of motorcycles, which includes the award winning Enertia, can register their interest by visiting www.brammo.com/dealerapplication
Adrian Stewart, director of Sales and Marketing at Brammo said “We are always looking for individuals and organizations that want to enter into a long term business partnership with Brammo to sell and service our range of electric vehicles. JCAM ,our distributor/dealer in Hong Kong and Singapore is an excellent example of such an organization. “
Forged in the Heat of Competition
Brammo Power™ technology employed in the Empulse is race proven in the Brammo Empulse RR race bike. You can see the Empulse RR in action at the 2010 Red Bull Grand Prix Mazda Raceway, Laguna Seca. Brammo will race the Empulse RR in the FIM e-Power series which will see 15 electric motorcycle teams from around the world compete on this demanding circuit.
Meet the Empulse
Brammo CEO Craig Bramscher will be unveiling the Empulse at the 2010 Red Bull Grand Prix at the Mazda Raceway Laguna Seca in Monterey, California, on Saturday July 24th 2010.
Later this year the Empulse will be on display at EICMA in Milan, Italy and at the Macau Grand Prix in China.
About Brammo
Brammo Inc is a leading electric vehicle technology company headquartered in North America. Brammo designs and develops electric vehicles including the award winning Brammo Enertia motorcycle. Brammo is also an OEM supplier of innovative electric drivetrain systems including the Brammo Power™ battery pack and Brammo Power™ vehicle management system. Brammo has vehicle distribution and marketing operations in North America, Europe and Asia.
PDF Pages: 1 2
About Christopher DeMorro
I like it! I don’t like the price though.
However, these bikes do not appeal to the longer distance rider. For me to be interested, the highest mileage would have to be at least 150 and there would be an easy/quick way to reset the battery life (or swap) so I could keep going.
I like it! I don’t like the price though.
However, these bikes do not appeal to the longer distance rider. For me to be interested, the highest mileage would have to be at least 150 and there would be an easy/quick way to reset the battery life (or swap) so I could keep going.
I like it! I don’t like the price though.
However, these bikes do not appeal to the longer distance rider. For me to be interested, the highest mileage would have to be at least 150 and there would be an easy/quick way to reset the battery life (or swap) so I could keep going.
Hi Christopher,
It’s the range much more than the top speed, for me. 100+ miles is enough to let me ride/commute on it. I like the feeling of freedom and leaning in the turns of a green country road, but high speed is scary.
This is a great development, because it means that Zero will likely come out with a similar model, and maybe MotoCzysz, as well? Have you seen the Ep1c — hot swappable battery cells, and a 250ft/lb torque liquid cooled motor… [/drool].
Sincerely, Neil
Hi Christopher,
It’s the range much more than the top speed, for me. 100+ miles is enough to let me ride/commute on it. I like the feeling of freedom and leaning in the turns of a green country road, but high speed is scary.
This is a great development, because it means that Zero will likely come out with a similar model, and maybe MotoCzysz, as well? Have you seen the Ep1c — hot swappable battery cells, and a 250ft/lb torque liquid cooled motor… [/drool].
Sincerely, Neil
Hi Christopher,
It’s the range much more than the top speed, for me. 100+ miles is enough to let me ride/commute on it. I like the feeling of freedom and leaning in the turns of a green country road, but high speed is scary.
This is a great development, because it means that Zero will likely come out with a similar model, and maybe MotoCzysz, as well? Have you seen the Ep1c — hot swappable battery cells, and a 250ft/lb torque liquid cooled motor… [/drool].
Sincerely, Neil
This is definitely a step up. But since the median age for bikers in the U.S. is now 44, it might be more marketable to design something that would better fit someone with arthritis and bad knees, with a more upright riding position and less bend to the knees.
This is definitely a step up. But since the median age for bikers in the U.S. is now 44, it might be more marketable to design something that would better fit someone with arthritis and bad knees, with a more upright riding position and less bend to the knees.
Just add a 10-minute charging capability, widespread charging facilities and this bike would handle all my riding. I can’t ride more than 100 miles without a 10 minute break anyway.
Just add a 10-minute charging capability, widespread charging facilities and this bike would handle all my riding. I can’t ride more than 100 miles without a 10 minute break anyway.
Just add a 10-minute charging capability, widespread charging facilities and this bike would handle all my riding. I can’t ride more than 100 miles without a 10 minute break anyway.
I would prefer 900,000,000,000 mile range, but 100 is fine.
I would prefer 900,000,000,000 mile range, but 100 is fine.
I would prefer 900,000,000,000 mile range, but 100 is fine.
James, thank you so much for bringing to light the gravity of this matter.
We (Brammofan, Craig Bramscher and I) were just talking about this at Laguna. Everyone said “we want 100 mile range and to go faster than 100mph!” So they gave us that. And now we want 150 miles. or 900trillion. Having just completed my annual pilgrimage to Laguna Seca and back to Los Angeles on my touring bike (2009 Yamaha R1) I must say that stopping every 100 miles is normal.
It just takes longer to recharge the batteries than to pump gas, pee, drink water, eat, bench race, and… Hey, an hour’s gone by and my bike’s charged, whaddya know! Although for my favorite top-speed testing grounds, I still think I’d rather be on Czysz’s bike.
I only have to be in the office 2 days a week. My commute is 108 miles one way. I would be comfortable if I had at least a 150-200 mile guarantee…and extra battery cells to swap if needed. I’ve been waiting for a company to develop something like this because I couldn’t get the speed and range with my own tinkering with electric motors.
100 mph is nice but I never go over 80 on my petrol machine.
If they can push the range just a bit more and tweak that leg bend issue I would mos def be a buyer.