Calling themselves the “underdogs,” the Brazilian Sugarcane Industry Association (UNICA) has today launched an advertising campaign and a new website, sweeteralternative.com, to bring awareness of the successes of the Brazilian ethanol industry to a U.S. audience. The UNICA campaign claims to simply educate the U.S. about how beneficial Brazilian sugarcane ethanol is for both consumer’s [...]
Brazilian Sugarcane Ethanol Launches Marketing Blitz in Face of U.S. Tariffs
U.S. 'High Speed' Rail Service Sees Big Increase In Ridership
Up Close With AeroVironment's Nissan LEAF Home Charging Unit

Just before the New York Auto Show, Nissan officially announced the incredibly affordable price of the Nissan LEAF, which will go on sale this December. At $32,780 — or a $349/month lease after Nissan claims a $7,500 federal tax credit per car — Nissan surprised the world. The LEAF will be the first truly affordable, [...]
Electrification Coalition Says 1.9 Million New Jobs Will be Created From Adoption of EVs

Following on the heels of their ‘Electrification Roadmap‘ — a comprehensive document written in conjunction with global consulting group PRTM that details how to best shift our transportation sector to plug-in vehicles over the next couple of decades — the Electrification Coalition has just completed an analysis that finds huge benefits to the US economy would [...]
New Chinese Policy To Boost Domestic Production Of EV's

It is really disheartening to consider how many false starts the electric car has had in America. Some of the first vehicles on America’s roads were electric cars, but for one reason or another (but mostly cheap oil) the electric car has never managed to break into the American mainstream. The closest we ever got [...]
Ray LaHood Says "People Want Out Of Their Cars"

Some of our readers got mildy defensive about my post regarding extreme commuting. They made some valid points; sometimes you just don’t have a choice, especially if you switch jobs, or your partner works in the opposite direction requiring a compromise. But I still have a hard time imagining that all the driving could ever [...]
Honda Planning Larger Sport Hybrid to Join the CR-Z?
EIA Predicts 2.1% Fossil Fuel Emissions Increase in 2010 Due to Improving Economy
While the recent fluctuation in the price of crude oil is being driven alternately by irrational hope followed by despair, the U.S. Energy Information Agency (the EIA, yep, it’s all bean counters there) is predicting that 2010 will bring enough economic growth that global CO2 emissions will increase by a modest 2.1% and that crude oil [...]


