Range Extenders/Generators no image

Published on March 2nd, 2010 | by Christopher DeMorro

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Cadillac Converj Killed?

As I’ve said before, the Volt is without a doubt the most important car in GM’s future lineup–with the ability to do wonders for the General’s tarnished image. GM executives have even said they don’t expect to turn much, if any, of a profit in the first generation of the Volt. Hence the Cadillac Converj, a coupe concept based on the Volt that could be sold upmarket, helping recoup some of that lost profit potential.

But the Converj has reportedly been killed, despite near universal praise for its bold looks and Voltec technology. Apparently all the extra equipment Cadillac buyers have come to expect would have halved the Converj’s all-electric range.

I loved the Converj. It was sharp, edgy, everything Cadillac needs to make a bold statement in the crowded luxury car segment. GM officials had indicated that the Converj program got the green light, and it could be a new halo car to showcase GM’s commitment to technology and fuel efficiency. But, well, all that high-tech stuff requires electricity. As does the Converj/Volt, which has an all-electric range of 40 miles. But when you start adding things like high intensity lights, integrated computer systems, ambient lighting, touchscreen navigation, so on and so forth… well, it takes a lot of power to run these devices.

So much power in fact that Bloomberg reports the all-electric range dropped down to just 20 miles. GM claims the 40 mile range is enough for most Americans to make it to and from work without using any gas. So if you were able to plug it in at your job site during the work day, that would be a full 80 miles you could go without using gas. With the Converj, it would be only 40 miles… but that still ain’t bad. But it is apparently bad enough for the bean counters at GM, despite being able to charge a premium price for the Converj.

So if the Converj is truly dead, may the concept rest in peace. But give the technology a few more years to mature, and we may yet see the Converj rise from the ashes. GM is reportedly focusing its efforts instead on plug-in hybrids like the XTS concept. Which isn’t a horrible thing… but I really dig the Converj! Maybe I’ll still get a Volt SS eventually though…

Source: Bloomberg


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About the Author

Chris DeMorro is a writer and gearhead who loves all things automotive, from hybrids to HEMIs. When he isn't wrenching or writing, he's running, because he's one of those crazy people who gets enjoyment from running insane distances.



  • John

    This is very weird. It’s not clear to me that those electronic systems have to add up to so much power. The amount of computer power described there is probably no more than what’s in a modern smart phone or at most a netbook. Add to that a couple of LED lights and I don’t see how you cut the range of the car in half. Maybe they need to get Apple to design the computer/electronic systems in their car.

  • John

    This is very weird. It’s not clear to me that those electronic systems have to add up to so much power. The amount of computer power described there is probably no more than what’s in a modern smart phone or at most a netbook. Add to that a couple of LED lights and I don’t see how you cut the range of the car in half. Maybe they need to get Apple to design the computer/electronic systems in their car.

  • Dan Chance

    No mystery, GM is committed to NOT releasing ANY electric or hybrid car…delay and obfuscation is their tactic. Tantalize, promise, tease but never deliver. Wait till the next regime is in power in Washington and we can all sit back in comfort for a few more years and let the next generation deal with the consequences of our callous disregard for their ability to breath clean air and drink clean water and determine their own national policies…but by the time we have all died all the water will be polluted and even though china will own the US lock-stock-and-barrel they wont bother to repossess it because even they wouldn’t want to live here. No the next generations will have to do the best they can with no financial assets to use in trying to repair and rebuild the America that once was.

  • Dan Chance

    No mystery, GM is committed to NOT releasing ANY electric or hybrid car…delay and obfuscation is their tactic. Tantalize, promise, tease but never deliver. Wait till the next regime is in power in Washington and we can all sit back in comfort for a few more years and let the next generation deal with the consequences of our callous disregard for their ability to breath clean air and drink clean water and determine their own national policies…but by the time we have all died all the water will be polluted and even though china will own the US lock-stock-and-barrel they wont bother to repossess it because even they wouldn’t want to live here. No the next generations will have to do the best they can with no financial assets to use in trying to repair and rebuild the America that once was.

  • Tim Cleland

    It’s probably not so much the extra energy usage, but the extra weight that’s added with all the extra goodies. Personally, I think it would be smart of GM to still release a Converj, but have it be known that this is a green Caddy and some sacrifices will be necessary. It may attract a demographic that is different from the Chevy demographic, but then again,

    how the hell do I know?

    No offense, Dan (I get days that I feel like you do too), but every generation has predicted doom and gloom for the next. Still hasn’t come true, yet.

  • Tim Cleland

    It’s probably not so much the extra energy usage, but the extra weight that’s added with all the extra goodies. Personally, I think it would be smart of GM to still release a Converj, but have it be known that this is a green Caddy and some sacrifices will be necessary. It may attract a demographic that is different from the Chevy demographic, but then again,

    how the hell do I know?

    No offense, Dan (I get days that I feel like you do too), but every generation has predicted doom and gloom for the next. Still hasn’t come true, yet.

  • douglas prince

    I’m with Dan on this one. GM never pays anything but lip service when it comes to AltFuel cars. They’re only interested in gas guzzling ICE’s.

  • douglas prince

    I’m with Dan on this one. GM never pays anything but lip service when it comes to AltFuel cars. They’re only interested in gas guzzling ICE’s.

  • Tim Cleland

    “GM never pays anything but lip service when it comes to AltFuel cars”

    Not true. The have tons of flex-fuel vehicles now and they have the only full-sized hybrid trucks/SUVs

    on the market.

  • Tim Cleland

    “GM never pays anything but lip service when it comes to AltFuel cars”

    Not true. The have tons of flex-fuel vehicles now and they have the only full-sized hybrid trucks/SUVs

    on the market.

  • Tim Cleland

    …and don’t forget the EV1 back in the 90′s.

  • Tim Cleland

    …and don’t forget the EV1 back in the 90′s.

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