Bad Press May be Good For Toyota Prius Sales

According to Edmunds.com’s Green Car Advisor blog, ever since the news about potential Prius braking problems broke in the mainstream media, shopper interest in the Prius on Edmunds.com has risen significantly. “Both consideration and purchase intent for the Prius have risen about 10 percent among car shoppers doing research on Edmunds.com since the Prius brake story became news earlier this week,” said John O’Dell in a post on Green Car Advisor.

Edmunds.com’s CEO, Jeremy Anwyl, speculated that the increased interest is due to bargain hunters hoping to cash in on an opportunity for a better price due to incentives or “distress sales.”

Whether or not this “increased interest” actually leads to increased sales of the Prius remains to be seen. As Anwyl points out, “We saw the same reaction from consumers when Chrysler and General Motors declared bankruptcy.” So far that increased interest hasn’t resulted in any increased sales for those two companies. But with Toyota, it’s a bit of a different story. Hundreds of thousands of people still trust in Toyota’s overall quality and wouldn’t bat an eye at a chance to scoop up a deal on a Prius.

What do you think, are any of you looking to cash in on Toyota’s current bad press?

Source: Green Car Advisor | Image Credit: Toyota

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Comments

  1. Ryan Stamen says:

    This notion did occur to me as well and I visited a local Toyota dealer over the weekend as a result. The sales person seemed unmoved by my intent to buy a Prius at a distress price and quoted $21,395 for a trim type II as “the lowest in the state.”

    I will keep an eye out on the news. If I can get one at a depressed price (less than $20,000), I will likely pull the trigger.

  2. Ryan Stamen says:

    This notion did occur to me as well and I visited a local Toyota dealer over the weekend as a result. The sales person seemed unmoved by my intent to buy a Prius at a distress price and quoted $21,395 for a trim type II as “the lowest in the state.”

    I will keep an eye out on the news. If I can get one at a depressed price (less than $20,000), I will likely pull the trigger.

  3. John Burns says:

    I had been considering a Prius for about a year. The local dealer was unwilling to negotiate, citing a waiting list. When the rumors about the Prius got into the press last week, I decided on a whim to visit the dealership. I was the only customer on the sales floor. When a depressed salesman finally greeted me, I gave him the good news. If he would sell a Prius II for their invoice price, I would buy. After the sales manger’s futile attempt to get me to pay more, they agreed.

    I’m a happy owner of a 2010 Prius.

    In spite of Toyota’s problems, they pail in comparison “big three” cars I’ve owned. I’m confident that Toyota will resolve the problems and take care of their customers.

  4. John Burns says:

    I had been considering a Prius for about a year. The local dealer was unwilling to negotiate, citing a waiting list. When the rumors about the Prius got into the press last week, I decided on a whim to visit the dealership. I was the only customer on the sales floor. When a depressed salesman finally greeted me, I gave him the good news. If he would sell a Prius II for their invoice price, I would buy. After the sales manger’s futile attempt to get me to pay more, they agreed.

    I’m a happy owner of a 2010 Prius.

    In spite of Toyota’s problems, they pail in comparison “big three” cars I’ve owned. I’m confident that Toyota will resolve the problems and take care of their customers.

  5. Dale Coffin says:

    My wife noticed the brake problem and we are going to get the upgrade software Saturday. We also appear to have a radio problem but they have promised to fix it. It is so hard to get upset at a car that gets about 45 to 48 miles to a gal. and only takes about 9-10 gals. to fill it up and it goes almost 450 miles to a fillup. I still think it is a fun car to drive and would recommend it to anyone. Funny, it really is fun to drive, almost like a sports car. It zooms around traffic and parks with ease. As a note: Our overall gas bill went from about a 1000/mo to 500.00 and that is with the Prius and 1 older Toyota.

  6. Dale Coffin says:

    My wife noticed the brake problem and we are going to get the upgrade software Saturday. We also appear to have a radio problem but they have promised to fix it. It is so hard to get upset at a car that gets about 45 to 48 miles to a gal. and only takes about 9-10 gals. to fill it up and it goes almost 450 miles to a fillup. I still think it is a fun car to drive and would recommend it to anyone. Funny, it really is fun to drive, almost like a sports car. It zooms around traffic and parks with ease. As a note: Our overall gas bill went from about a 1000/mo to 500.00 and that is with the Prius and 1 older Toyota.

  7. David Harrison says:

    My wife and I got our first Toyota – a used Prius – March 09. The rug moved on the floor, so we removed it well before Toyota told us to (isn’t that common sense?). We love the excellent mileage everywhere, and so far the car has been flawless. Our only other experience with Toyota is our daughter got a used one which gave over 200,000 miles before the Maine winter salt caused it to rust out at about 15 years of age.

    I would like to hear some facts:

    For each model of car, Toyota and others, what are the numbers of accidents, mild and serious, per million miles driven?

    Do these make Toyota look bad?

    If not, what is all the fuss about?

  8. David Harrison says:

    My wife and I got our first Toyota – a used Prius – March 09. The rug moved on the floor, so we removed it well before Toyota told us to (isn’t that common sense?). We love the excellent mileage everywhere, and so far the car has been flawless. Our only other experience with Toyota is our daughter got a used one which gave over 200,000 miles before the Maine winter salt caused it to rust out at about 15 years of age.

    I would like to hear some facts:

    For each model of car, Toyota and others, what are the numbers of accidents, mild and serious, per million miles driven?

    Do these make Toyota look bad?

    If not, what is all the fuss about?

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