Hybrid Vehicles Toyota Officially Unveils Baby Prius Concept, Again Hints at Whole Prius Family

Published on January 11th, 2010 | by Nick Chambers

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Toyota Officially Unveils Baby Prius Concept, Again Hints at Whole Prius Family

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As hinted at for the last few months, Toyota has today debuted a smaller sibling to the Prius at the Detroit Auto Show. According to a statement from Toyota, the FT-CH (CH=compact hybrid) is “designed to target a lower price point than the Prius, thus appealing to a younger, less-affluent buyer demographic.”

Translation: “This car is for you, you poor recent college graduate… who, due to the econopocalypse, settled for a job making half of what you expected to… who would buy a Prius if your parents weren’t driving one and would lend you $23K.” Oh come on, you know you want one. The FT-CH is… dare I say it… cool.

Hell, I want one… but mostly because I’m a cheap skate. Actually, I’m still positive my next car will be a plug-in, but even so, I’m having just a little bit of FT-CH lust. I might honestly be having way more FT-CH lust if the simple act of even writing that horrendous name wasn’t enough to put ice in my loins.

Although it’s just a concept, Toyota is strongly suggesting that this car, in some form, will actually make it to the showroom floor in the next couple of years. Not only that, Toyota is apparently planning a whole line up of Prius-branded cars… everything from the compact you see above to minivans and crossovers.

According to the Detroit News, Jim Lentz, president of Toyota Motor Sales USA, said that the company is currently working on a way to leverage the Prius name adding, “The strategy is still taking shape, and obviously it will require additional models to qualify as a family. Among others, the FT-CH is a concept that we are considering.”

Bonus: Check out this peppy video rendering of what the FT-CH might look like in action and peruse the gallery below. The song in the video is bouncy. If you read the writing on the buildings in the video, it seems Toyota is targeting the “skinny jeans-bicycle-jewelry-coffee-book” crowd, whatever that all means.

Sources: Detroit News, Green Car Congress, AutoBlogGreen, Toyota, and about 30 million more.




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  • http://neilblanchard.vox.com/library/posts/ Neil Blanchard

    It is vveeerrry niiiicce. I like the size and the shape and the look (I’m having to get used to the “pincers” of the headlights and the hood). The dashboard is, while subdued for a concept, is probably a little too much for a production car? And the nested interlocking body color wiper arms are pretty fancy for a production car — I hope the mesh seats make it! They are very slim and give you more use of the interior space, and they will be cool in the summer. the wheel covers are sleek w/o being bland, and they are not mirror image, so they seem to be ready for production.

    I’m looking forward to knowing more about the drive train: plug-in, serial or parallel, battery type and pack size, ICE displacement and details, EV driving range, etc.

    Sincerely, Neil

  • http://neilblanchard.vox.com/library/posts/ Neil Blanchard

    It is vveeerrry niiiicce. I like the size and the shape and the look (I’m having to get used to the “pincers” of the headlights and the hood). The dashboard is, while subdued for a concept, is probably a little too much for a production car? And the nested interlocking body color wiper arms are pretty fancy for a production car — I hope the mesh seats make it! They are very slim and give you more use of the interior space, and they will be cool in the summer. the wheel covers are sleek w/o being bland, and they are not mirror image, so they seem to be ready for production.

    I’m looking forward to knowing more about the drive train: plug-in, serial or parallel, battery type and pack size, ICE displacement and details, EV driving range, etc.

    Sincerely, Neil

  • http://www.SuperGreenGirl.com Super Green Girl

    OOOO, I want one. I love the seats. Curious as to what the price and mpg will end up being. I think it is so smart for them to start a Prius family.

  • http://www.SuperGreenGirl.com Super Green Girl

    OOOO, I want one. I love the seats. Curious as to what the price and mpg will end up being. I think it is so smart for them to start a Prius family.

  • http://www.technologyslice.com.au Tech

    It’s a nice looking car. It’s a good idea producing an entry level hybrid car for the poorer folk.

  • http://www.technologyslice.com.au Tech

    It’s a nice looking car. It’s a good idea producing an entry level hybrid car for the poorer folk.

  • http://www.greencollareconomy.com Casey Verdant

    Great news from the Detroit Auto Show! Toyota’s cheaper hybrid can’t come soon enough! The Toyota FT-CH is a great addition to the Prius family: smaller, more efficient, and cheaper!

    If you’re interested in fuel cells, hybrid cars, or any other green technologies, check out http://www.greencollareconomy.com. It has hundreds of case studies on emerging green tech and the largest b2b green directory on the web.

  • http://www.greencollareconomy.com Casey Verdant

    Great news from the Detroit Auto Show! Toyota’s cheaper hybrid can’t come soon enough! The Toyota FT-CH is a great addition to the Prius family: smaller, more efficient, and cheaper!

    If you’re interested in fuel cells, hybrid cars, or any other green technologies, check out http://www.greencollareconomy.com. It has hundreds of case studies on emerging green tech and the largest b2b green directory on the web.

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