The producer of the “world’s cheapest car,” the Tata Group, has announced its plans to produce a hybrid Nano. According to the company, the hybrid Nano will allow them to join the dozens of automakers that are producing hybrid vehicles. The company is India’s largest auto maker and Americans may be most familiar with its Jaguar Land Rover brand.
However, this is not the company’s first foray into the new green car sector, as earlier this year, the company announced that it may begin selling its Indica Vista EV, all-electric vehicle in Europe as soon as the end of this year.
As reported by the Maeil Business Newspaper, Tata Group Chairman, Ratan Tata said that in Mumbai, “low-priced goods would create stronger demand than high-end products in India, and the so-called low-price revolution would continue across the world.”
The Nano sells for approximately $2,000 US dollars and its high sales have helped the company see growing profits. In fact, Tata recently announced that it is considering letting other companies manufacture and sell the Nano under individual brands. Staying with its mission of manufacturing affordable cars, Ratan Tata said that the hybrid version would also be affordable but declined to name a price range.
In addition to being a player in the auto industry, the Tata Group is looking into South American biofuels investments in Brazil and Argentina, and has made significant inroads in the U.S. telecommunications business.
While the company has no plans to sell the Nano in the states, it will be of interest to watch if the country’s growing demand for affordable hybrids will spur Tata Group to enter the American market with the world’s “cheapest hybrid car.”