Brammo Cuts Price On Enertia Electric Motorcycle By 33%
One hangup for a lot of folks unsure of electric drivetrains is the cost. Most electric cars are out of the price range a majority of the population can afford, at least right now. Costs will go down as the technology spreads.
Brammo is getting a head start though, dropping the sales price of their Enertia Electric Motorcycle from $11,995 to $7,995, a 33% cut in price on a motorcycle that has only just hit the scene.
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The Brammo is pretty cool for what it is: 42 mile range, 60 mph top speed, and instantaneous torque. Plus, it’s all electric. Fellow Gas 2.0 writer Susanna Schick even had a chance to test drive one around a Best Buy Parking lot.
But $11,995 is a lot of scratch. $7,995, on the other hand, makes it pretty competitively priced against a lot of other motorcycles. According to the Brammo press release byline, the cut is a “direct result of engineering advances.” They don’t specify what exactly those advances are, but if they plan on selling these en masse, the lower price will go a long way towards making that happen.
Apply a 10% federal tax credit and the price comes down even further to $7,195, and if your state has further incentives the price could come down even more. With a competitive price and impressive electric performance, the Enertia may end up being a very important vanguard for the electric vehicle movement by making mass appeal even easier.
Source: Brammo
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November 16th, 2009 at 7:53 pm
Conceptually, it sounds great – as long as you only have to go 21 miles (You do need to get home and, where I work, they don’t have sockets sitting around for me to plug in.)… At best, this is an $8k toy for those who want to feel “green”. Reality is that it isn’t practical for most applications.
November 17th, 2009 at 7:46 am
For 40 miles to a charge that price is way to steep. They need either to get better range or drop their price by 3k if they are going to sell this product.
January 26th, 2010 at 8:23 pm
I’d say 4,995 is an ideal price point for this, it isn’t really an everyday option but sale would go through the roof if you could drop it down below 5k.
January 27th, 2010 at 4:52 pm
8 grand sounds reasonable, as long as you don’t compare this bike’s performance to a gas bike. A Ninja 250 will outperform this by a huge margin and be easy to refuel. It also get great mileage, and weighs very little. The little Ninja costs less than 4 grand.
For a more similar price you can ride home on a Ninja 650R, which has performance specs that rival a a high end supercar: 0-60 in about 3 seconds, top speed in the 160 range, about 4 lbs. per horsepower…and it still gets good mileage.
If one goes for green above performance, a little engine econo-bike still performs, but without the limit of 42 miles per day. Many 125 cc bikes get over 80 mpg when babied. When one considers the energy spent to charge the battery, and the waste involved in the battery, this bike may not even be particularly green.
Neat idea, but as anything more than feel good mental imagery, it still falls short.