According to CEO Carlos Ghosn, unlike its other Japanese rivals, Nissan has made a strategic decision to cede the standalone hybrid wars to them and will not make hybrid-only models such as Toyota’s Prius or Honda’s Insight.
We are not intending to play a leadership role in hybrids,” Ghosn said. “One company already assumed leadership in the technology. We want leadership on EVs.”
In many ways this strikes me as a wise strategy for Nissan. Rather than compete with its larger Asian rivals in a space that they already own, Nissan is doing what Toyota did with the Prius back in the day: seizing control of a market before it even really exists. If the gamble pays off, ten years from now Nissan may be the car company that others look to as a model for how to make—and market—electric cars.
Source: Automotive News (subs. req’d)
Image Credit: Nissan