Americans Want More Fuel-Efficient Cars, US Hybrids Up 48%

August sales compared with last August:

Ford. Ford’s hybrid vehicles—Fusion, Milan, Escape and Mariner—posted combined sales of 4,695, an August sales record and up 251% versus a year ago.

Sales of the hybrid Escape and Mariner were up 57.1% to 2,102 units. Total Ford Escape sales totaled 20,933, a sales record for August, and up 49% versus a year ago. Mercury Mariner sales were 3,921 (also a record for August), up 50%.

The new Fusion and Milan hybrids posted 2,593 units. Total Fusion sales totaled 21,010 units, a sales record for any month and up 132% versus a year ago. Mercury Milan sales were 3,844, up 112%.

Ford’s total sales increased 17%.

GM. GM reported a total of 1,708 hybrids delivered in August, an increase of 4.8% year-on-year. Individual sales were down 17% while fleet sales to companies declined 29%, so overall GM light-duty vehicle sales were down 20.1% to 245,550 units in August.

GM’s total sales decreased 17%.

Honda. Honda posted a total of 4,943 hybrids in August, the bulk of them—4,226 units, or 85.5%—the new Insight. The Civic Hybrid posted 717 units, down 77% from August 2008. Sales of all Civic model rose 44% by volume in August; the Civic was one of the top 10 new vehicles purchased under the CARS program, along with the Honda Fit and Accord. Honda sold 161,439 units.

Honda’s total sales were up 10%.

Toyota.  The Prius posted 18,886 units, up 40.3% by volume from August 2008. Sales of the Camry hybrid dropped 38.8% to 2,114 units; sales of all Camry models increased 23.4% to 54,396 units. Sales of the Highlander Hybrid were down 31.9% by volume to 836 units; sales of all Highlander models were up 32% to 10,656 units.

Sales of the Rx hybrid jumped 37.4% to 1,754 units; sales of all Rx models increased 3.9% to 9,317 units. The GS hybrid posted an increase of 37.1% to 48 units; sales of all GS models were down 60.3% to 669 units. Sales of the LS 600h were down 86% to 10 units in August; sales of all LS models were down 50.3% to 880 units. Total units sold 225,088.

Toyota’s total sales increased 6.4%.

Nissan. Nissan’s hybrid share of its total sales increased as overall sales dropped 2.9% to 105,312 units. Nissan sold 3,164 Altima hybrids, despite limited availability. That represented a 615.8% increase year-on-year from 442 units in August 2008. Total sales of the Altima increased 6.1% to 26,833 units, so Nissan hybrid sales jumped from 1.7% in August 2008 to 8.2% in August 2009.

Nissan’s total sales dropped 2.9%

Overall hybrid share: Hybrids as a percentage of sales went from 1% to just over 3%. Toyota dropped from 75% in August 2008 to 62.5% in August 2009, but it remained the hybrid sales leader, with 24,191 units sold, including 543 units of the new Lexus HS250. GM saw its share drop from 6.3% in August 2008 to 4.4% in August 2009. Honda picked up less than a percentage point 12.8% in August 2009, compared to 11.9% in August 2008. Nissan hybrid sales jumped from 1.7% in August 2008 to 8.2% in August 2009. Ford’s share jumped from 5.1% to 12.1%.

Via Green Car Congress

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About Susan Kraemer

Susan Kraemer writes at CleanTechnica, Earthtechling, and GreenProphet and has been published at Ecoseed, NRDC OnEarth, MatterNetwork, Celsius, EnergyNow and Scientific American.

As a former serial entrepreneur in product design she brings an innovator's perspective on inventing a carbon-constrained civilization: If necessity is the mother of invention: solving climate change is the mother of all necessities! As a lover of history and sci fi, she enjoys chronicling the strange future we are creating in these interesting times. 

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Comments

  1. Tim Cleland says:

    “Interestingly, “environmentally friendly” (which fuel efficiency equates to) is less often cited: only 13%.”

    People vote with their pocketbooks. “Fuel efficiency” means “money stays in my pocket”, while “environmentally friendly” is

    more abstract and can bring to mind environmental extremism.

  2. Tim Cleland says:

    “Interestingly, “environmentally friendly” (which fuel efficiency equates to) is less often cited: only 13%.”

    People vote with their pocketbooks. “Fuel efficiency” means “money stays in my pocket”, while “environmentally friendly” is

    more abstract and can bring to mind environmental extremism.

  3. True, and in the long run they are both “money stays in my pocket” issues, actually, as the costs of climate change will eventually hit us so hard in the pocketbook that we might not be able to afford FEMA.

    Already property insurance costs for the East Coast and Florida is up something like 5-fold.

    But for next month, it is just “how to get to work cheaper”.

  4. True, and in the long run they are both “money stays in my pocket” issues, actually, as the costs of climate change will eventually hit us so hard in the pocketbook that we might not be able to afford FEMA.

    Already property insurance costs for the East Coast and Florida is up something like 5-fold.

    But for next month, it is just “how to get to work cheaper”.

  5. MD says:

    What about tax incentives? How much do they weigh into this?

    That also falls in with “keep more cash in my pocket”…

    Honestly, if it was just myself in my household then I’d have a hybrid of some sort.

  6. MD says:

    What about tax incentives? How much do they weigh into this?

    That also falls in with “keep more cash in my pocket”…

    Honestly, if it was just myself in my household then I’d have a hybrid of some sort.

  7. Tim Cleland says:

    “Already property insurance costs for the East Coast and Florida is up something like 5-fold.”

    That’s the way it should be, though. People on/near the coast should pay considerably more for insurance as it is a higher risk area (Frankly, I don’t know why any insurance company would insure a house anywhere on the gulf coast without making the yearly premium equal to something like 1/10 the value of the home). The rising premiums are the result of a correction of a wrong that has been going on for a while: spreading the cost of high-risk areas to those in lower-risk (and less desireable) areas.

  8. Tim Cleland says:

    “Already property insurance costs for the East Coast and Florida is up something like 5-fold.”

    That’s the way it should be, though. People on/near the coast should pay considerably more for insurance as it is a higher risk area (Frankly, I don’t know why any insurance company would insure a house anywhere on the gulf coast without making the yearly premium equal to something like 1/10 the value of the home). The rising premiums are the result of a correction of a wrong that has been going on for a while: spreading the cost of high-risk areas to those in lower-risk (and less desireable) areas.

  9. I’m still waiting on an effective hybrid truck.

    100% of torque at 0 RPM would have huge ramifications for towing capacity.

  10. I’m still waiting on an effective hybrid truck.

    100% of torque at 0 RPM would have huge ramifications for towing capacity.

  11. ChuckL says:

    Please explain how it is possible to have “All respondents” and “New Car Buyers” with the same percentages and then have “Used Car Only Buyers” with a different percentage. This is grade school math.

  12. ChuckL says:

    Please explain how it is possible to have “All respondents” and “New Car Buyers” with the same percentages and then have “Used Car Only Buyers” with a different percentage. This is grade school math.

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