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Published on August 31st, 2009 | by Jo Borrás

27

Angry Green Girl's Hybrid Bikini Carwash

I don’t know much about Sophia “the Angry Green Girl”, but this woman absolutely KNOWS how to get attention.  Case in point?  She’s hired a dozen bikini-clad LA models to wash any hybrid vehicle that happens by in the hopes of generating some press for her new website, under the banner of “Shamelessly exploiting everything I got to save our world.”

Angry Green Girl Bikini Carwash

Sophia launched her “Angry Green Girl” website last week, using the hybrid bikini carwash as a publicity stunt to launch her new website, angrygreengirl.com.  The site itself promises to be part news site, part social networking site, and part “consumer reports” with an ecologically responsible bent to the video episodes and blog entries.

That’s not the impressive thing, though – in less than a week since her site’s launch, her marketing efforts have produced tens of thousands of search results, and landed her site on such heavily-hitting news sources as auto “fashionista” site Jalopnik, AOL’s Autoblog, and more, including spots on NBC Los Angeles that got picked up on internet sites around the world.

I’ve included an interview from KTLA5 news in LA here, but it’s far from the only one.

She’s not breaking any new ground here, of course, but with her willingness to exploit her own good looks to drive home her ecologically-responsible message, could Sophia reach the sort of mainstream audiences that need to be reached for real change to happen?

One thing we can be sure of: people love a good car wash.

Image Source: Matt Hardigree | Jalopnik; Video:  KTLA and angrygreengirl.com.


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About the Author

I've been involved in motorsports and tuning since 1997, and write for a number of blogs in the Important Media network. You can find me on Twitter, Skype (jo.borras) or Google+.



  • http://spiritof1976.livejournal.com Spiritof1976

    I had a look around that Angry Green Girl site. Good for a snigger, but I can’t say I was exactly impressed by it as a campaign.

    Don’t get me wrong, I’ll willingly defend the rights of attractive women to wear very little clothing, but did they have to make the whole thing as vapid and superficial as an episode of The OC?

    As for the social networking site, the whole thing struck me as being like a poor man’s Facebook. I would comment further but I lost interest in it after about 30 seconds.

  • http://spiritof1976.livejournal.com Spiritof1976

    I had a look around that Angry Green Girl site. Good for a snigger, but I can’t say I was exactly impressed by it as a campaign.

    Don’t get me wrong, I’ll willingly defend the rights of attractive women to wear very little clothing, but did they have to make the whole thing as vapid and superficial as an episode of The OC?

    As for the social networking site, the whole thing struck me as being like a poor man’s Facebook. I would comment further but I lost interest in it after about 30 seconds.

  • http://spiritof1976.livejournal.com Spiritof1976

    I had a look around that Angry Green Girl site. Good for a snigger, but I can’t say I was exactly impressed by it as a campaign.

    Don’t get me wrong, I’ll willingly defend the rights of attractive women to wear very little clothing, but did they have to make the whole thing as vapid and superficial as an episode of The OC?

    As for the social networking site, the whole thing struck me as being like a poor man’s Facebook. I would comment further but I lost interest in it after about 30 seconds.

  • http://sunshinesupercars.blogspot.com Jo Borras

    I’ve gotten some of my hardcore Hemi and Mustang buddies – who regularly ignore my “green” rants – to spend about 10 minutes each on her site. I think that’s the real significance of this: she’s not preaching to the converted.

  • http://sunshinesupercars.blogspot.com Jo Borras

    I’ve gotten some of my hardcore Hemi and Mustang buddies – who regularly ignore my “green” rants – to spend about 10 minutes each on her site. I think that’s the real significance of this: she’s not preaching to the converted.

  • http://sunshinesupercars.blogspot.com Jo Borras

    I’ve gotten some of my hardcore Hemi and Mustang buddies – who regularly ignore my “green” rants – to spend about 10 minutes each on her site. I think that’s the real significance of this: she’s not preaching to the converted.

  • Marilyn

    Please, this does nothing to advance the green movement and it’s hardly impressive to attract a lot of attention by exploiting women. What might have been impressive is if she’d hired a bunch of hot men to wash cars when nearly nude. At least that shows an ability to think outside of the “box.” Flash meet pan.

  • Marilyn

    Please, this does nothing to advance the green movement and it’s hardly impressive to attract a lot of attention by exploiting women. What might have been impressive is if she’d hired a bunch of hot men to wash cars when nearly nude. At least that shows an ability to think outside of the “box.” Flash meet pan.

  • Marilyn

    Please, this does nothing to advance the green movement and it’s hardly impressive to attract a lot of attention by exploiting women. What might have been impressive is if she’d hired a bunch of hot men to wash cars when nearly nude. At least that shows an ability to think outside of the “box.” Flash meet pan.

  • http://theclutterwar.blogspot.com/ Christopher DeMorro

    Oh puh-leese. The girls are only “exploiting” themselves. Sex sells, that is no secret.

    You have to at least give them a chance before you say they aren’t doing any good. Besides, it was a waterless car wash, so my initial snarky remark about wasting water to wash hybrids is down the drain. It means they showed forethought!

    There might be something to this movement.

  • http://theclutterwar.blogspot.com/ Christopher DeMorro

    Oh puh-leese. The girls are only “exploiting” themselves. Sex sells, that is no secret.

    You have to at least give them a chance before you say they aren’t doing any good. Besides, it was a waterless car wash, so my initial snarky remark about wasting water to wash hybrids is down the drain. It means they showed forethought!

    There might be something to this movement.

  • http://gas2.org Jo Borras

    @Marilyn

    She’s intentionally exploiting women, and they’re all for it. The point is to expose people who otherwise WOULD NOT CARE to the green movement. Not everyone is motivated by preserving resources or caring for the environment, some people are motivated by good-looking skin.

    I do, however, whole-heartedly agree that she needs a men-in-green-Speedo version of her little carwash, as well! That would be HUGE in Miami!

  • http://gas2.org Jo Borras

    @Marilyn

    She’s intentionally exploiting women, and they’re all for it. The point is to expose people who otherwise WOULD NOT CARE to the green movement. Not everyone is motivated by preserving resources or caring for the environment, some people are motivated by good-looking skin.

    I do, however, whole-heartedly agree that she needs a men-in-green-Speedo version of her little carwash, as well! That would be HUGE in Miami!

  • http://gas2.org Jo Borras

    @Marilyn

    She’s intentionally exploiting women, and they’re all for it. The point is to expose people who otherwise WOULD NOT CARE to the green movement. Not everyone is motivated by preserving resources or caring for the environment, some people are motivated by good-looking skin.

    I do, however, whole-heartedly agree that she needs a men-in-green-Speedo version of her little carwash, as well! That would be HUGE in Miami!

  • http://www.rentinaix.com Aix

    This is a great idea and yes, sex does sell, but i do like Marylin idea of the men so that the women may also enjoy a free hybrid car wash… but do not get rid of the women PLZ!

  • http://www.rentinaix.com Aix

    This is a great idea and yes, sex does sell, but i do like Marylin idea of the men so that the women may also enjoy a free hybrid car wash… but do not get rid of the women PLZ!

  • Rom

    There is nothing exploiting about this. She hired models. Read that as SHE PAID FOR WOMEN WHO’S LIVELIHOOD IS TO LOOK GOOD. A job their chose for themselves.

    Yes it did work. I, like many people I bet, have not heard of her web site until now.

    You’re are right. Next should be the male version. There are just as many soccer mom’s out there driving tanks to do a mail run as there are men with SUVs.

  • Rom

    There is nothing exploiting about this. She hired models. Read that as SHE PAID FOR WOMEN WHO’S LIVELIHOOD IS TO LOOK GOOD. A job their chose for themselves.

    Yes it did work. I, like many people I bet, have not heard of her web site until now.

    You’re are right. Next should be the male version. There are just as many soccer mom’s out there driving tanks to do a mail run as there are men with SUVs.

  • Rom

    There is nothing exploiting about this. She hired models. Read that as SHE PAID FOR WOMEN WHO’S LIVELIHOOD IS TO LOOK GOOD. A job their chose for themselves.

    Yes it did work. I, like many people I bet, have not heard of her web site until now.

    You’re are right. Next should be the male version. There are just as many soccer mom’s out there driving tanks to do a mail run as there are men with SUVs.

  • Jeff

    I think a free carwash is good but I personally drive a 1999 Ford F-150 original non-hybrid engine. I get 23 mpg. The Dodge Durango HYBRID gets 20 mpg on the highway. I would just like to make this point about the B.S. of HYBRIDs.

  • Jeff

    I think a free carwash is good but I personally drive a 1999 Ford F-150 original non-hybrid engine. I get 23 mpg. The Dodge Durango HYBRID gets 20 mpg on the highway. I would just like to make this point about the B.S. of HYBRIDs.

  • Jeff

    I think a free carwash is good but I personally drive a 1999 Ford F-150 original non-hybrid engine. I get 23 mpg. The Dodge Durango HYBRID gets 20 mpg on the highway. I would just like to make this point about the B.S. of HYBRIDs.

  • http://www.biogreenclean.com April

    I don’t think that she was exploiting women. Rom is right, they are hired models paid to look good. And you know what?… in its true essence, Sophia was simply trying to get a drastic message across to everyone, that now is the time to start caring for the environment before its too late.

    Global warming is quite alarming with recent sightings of huge chunks of ice floating all around the vast global ocean. Now,that’s drastic!

    So…drastic times call for drastic measures. Normally people are too busy to listen to anything unless it slaps them right in the face before they realize that something’s wrong! Everyone is too busy to care!!!

    So,give the girl a break! I think she is doing a great campaign of grabbing everyone’s attention to the global warming issue.

    It’s just a matter of who cares?…Do you care? Do I care? I guess we should all ask that question to ourselves, before we judge other people’s actions!

    At least, she was brave enough to take a stand and let the whole world know that she cares for the environment and that she was willing to do something about it, even at her own expense!

    Isn’t it funny…these days, if you show you care about something, it’s either you get scorned OR…nobody cares!?@?%@ ….

    (sigh!) tsk tsk tsk…”The world does really need a lot of TLC (tender loving care!!!) ♥ Peace ♥

  • http://www.biogreenclean.com April

    I don’t think that she was exploiting women. Rom is right, they are hired models paid to look good. And you know what?… in its true essence, Sophia was simply trying to get a drastic message across to everyone, that now is the time to start caring for the environment before its too late.

    Global warming is quite alarming with recent sightings of huge chunks of ice floating all around the vast global ocean. Now,that’s drastic!

    So…drastic times call for drastic measures. Normally people are too busy to listen to anything unless it slaps them right in the face before they realize that something’s wrong! Everyone is too busy to care!!!

    So,give the girl a break! I think she is doing a great campaign of grabbing everyone’s attention to the global warming issue.

    It’s just a matter of who cares?…Do you care? Do I care? I guess we should all ask that question to ourselves, before we judge other people’s actions!

    At least, she was brave enough to take a stand and let the whole world know that she cares for the environment and that she was willing to do something about it, even at her own expense!

    Isn’t it funny…these days, if you show you care about something, it’s either you get scorned OR…nobody cares!?@?%@ ….

    (sigh!) tsk tsk tsk…”The world does really need a lot of TLC (tender loving care!!!) ♥ Peace ♥

  • http://grassrootsEV.com Jon

    Your sign should read Hybrids and EVs only

    (EV stands for electric vehicles)

  • http://grassrootsEV.com Jon

    Your sign should read Hybrids and EVs only

    (EV stands for electric vehicles)

  • http://www.autogreenwash.com Dale Retter

    People interested in reducing pollution might find the “Why its Green” tab at: http://www.autogreenwash.com of interest. Surprisingly home garage car washes are major source of surface water pollution. Citations listing respected sources are given.

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