New insight into the potential market demand for pure electric cars is forcing Mitsubishi’s President, Osamu Masuko, to accelerate the production timeline for the company’s all electric iMiEV. The company is now targeting 50% more sales by 2011 than originally expected.
By 2013 Mitsubshi expects to sell 30,000 iMiEVs, leading to the prospect of the car becoming profitable that year as well. Mitsubishi is attributing the new targets to unexpected “oversees demand,” most likely from the US.
Source: Automotive News
Image Credit: Mitsubishi. President Osamu Masuko stands next to the forthcoming iMiEV.