Ambitious Indian car company Tata has revealed that it may launch its Indica Vista EV all-electric car in Europe by the end of the year, making it the first ‘mainstream’ company to bid for a slice of the continent’s potentially lucrative zero-emission vehicles market.
The move is likely to ruffle a few feathers amongst GM executives, who had grand plans that the Opel Ampera (the Chevy Volt’s European cousin) would become the first major player in the region, following its launch in 2011.
Tata executives at last week’s Geneva Motor Show indicated that the car will be launched in Norway in September and be available to buy in major European markets, including the UK, before the end of the year.
According to Tata, who have also recently released the long awaited Tata Nano, the Indica will be capable of travelling 200km (125miles) on a full charge and accelerate from 0-60kph (0-38mph) in less than ten seconds, with a respectable top speed of 130kph (80mph).
Tata has made no secret of its ambitions to become a major player in the global car industry but, although a household name in India, might suffer from a case of ‘who they?’ in the European market. However, in the current economic climate, with the global car manufacturing pecking-order being turned on its head, a combination of clever branding and marketing could just mean that a company with the financial muscle of Tata could steal a chase on outfits like Nissan and GM/Opel and secure a healthy portion of the potentially lucrative European EV market.
Image Credits – reghardware