Healthy Beverage Company Delivers More Than Just Drinks With Fleet of Electric Cars and a WVO Mobile Tasting Bus

 

Editor’s Note: John is one of the newest additions to the Gas 2.0 writing team. Welcome John!

Adina's Veggie-Bus

When Greg Steltenpohl, Chairman and Co-founder of Adina, the San Francisco-based healthy beverage company, does something, one might say he takes it to the extreme.

His company’s tagline, “Drink No Evil”, even applies to their vehicles — including a delivery fleet of electric cars and full-size school bus converted to run on waste vegetable oil (WVO), which Adina uses at their tasting events.

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I recently had a chance to interview him about his company’s transportation options. Several interesting topics popped up in our chat, including corporate responsibility, greenwashing, and the importance of outreach. Read on to hear more.

JR: Greg, what’s the deal with the Adina Veggie Bus?

GS: Anyone that’s had a bus at anytime knows that they’re just a lot of fun. We’ve tagged it with all the elements of our brand, so it definitely turns heads. But mostly, it’s a rolling embassy, a place where we can bring folks together to talk about living healthier lifestyles. And I felt we had to walk the walk and make our bus healthy too.

JR: So the bus is really an extension of your overall mission.

GS: Definitely. I think everybody has been over-hyped on what’s green and what isn’t. So much of it is just green rhetoric. At the end of the day, it didn’t make sense to us to have a clean, green product like Adina and deliver it in a dirty way. We’re just looking for some consistency and trying to do our little part.

JR: There seems to be a growing movement of WVO and SVO drivers in the Bay area—much more so than on the East Coast. Do you find you still have to explain the technology (or lack thereof) when you roll up in the bus?

GS: The Bay area is probably ahead of the curve compared to most places. Our bus is basically a rolling educational center. In fact, it was originally a school bus that the Oakland School district used for environmental field trips and was set up inside with lab tables and desks for experiments. We decided to keep that same spirit alive and use transparent panels on the bus so you can see where the veggie-modification is and how it works.

There are so many misconceptions about biodiesel and veggie-diesel, as well as all the food industry controversy when it comes to ethanol. So we really enjoy educating Adina fans about using recycled fuels that lessen the impact on global warming. We know we can’t solve all of our vehicle and transportation problems this way, but it’s a great way for people to realize what single, small steps they can take to make a difference. That’s what the bus is really all about.

Image Credit: Photo by Bruce Burke, Courtesy of Adina





About the Author

I'm the co-founder and president of BullsEye PR, a NYC-based PR firm specializing in Green, Heath and Wellness, Sports and Entertainment industries. I also drive a car that runs on Waste Vegetable Oil (WVO) Let me show you how you can do the same. You can find me on Twitter at http://twitter.com/gus123 or http://www.bullseyepr.com
  • Jo

    This is SUCH a cool post! Way to go, Adina!!

  • Jo

    This is SUCH a cool post! Way to go, Adina!!

  • Doug

    Never heard of it. Adina? Isn’t that a city in Saudi Arabia?

  • Doug

    Never heard of it. Adina? Isn’t that a city in Saudi Arabia?

  • Doug

    Never heard of it. Adina? Isn’t that a city in Saudi Arabia?

  • BK

    Very cool. More will get as time goes on

  • BK

    Very cool. More will get as time goes on

  • Ed

    Very educational.

    I take it WVO can only work with diesel engines ?

    Are you working on making a conversion kit for cars used to commute to work ?

    What is the hold up if not yet in the works ?

  • Ed

    Very educational.

    I take it WVO can only work with diesel engines ?

    Are you working on making a conversion kit for cars used to commute to work ?

    What is the hold up if not yet in the works ?

  • Ed

    Very educational.

    I take it WVO can only work with diesel engines ?

    Are you working on making a conversion kit for cars used to commute to work ?

    What is the hold up if not yet in the works ?

  • Hi Ed. Sorry for the delayed response. Yes–currently only diesels can be converted to run on WVO. There are many kit options on the market for diesel cars. Right now, my daily driver is a 1983 Mercedes Benz 240D. This site offers a wealth of info if you are thinking of going down that road. Check out my other articles, or the many others offered here. Thanks for checking in. JR

  • Hi Ed. Sorry for the delayed response. Yes–currently only diesels can be converted to run on WVO. There are many kit options on the market for diesel cars. Right now, my daily driver is a 1983 Mercedes Benz 240D. This site offers a wealth of info if you are thinking of going down that road. Check out my other articles, or the many others offered here. Thanks for checking in. JR

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