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Published on December 2nd, 2008 | by Andrew Williams

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Ford Unveils Accelerated Vehicle Electrification Plan, Will Produce Electric Cars by 2010

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Ford Motor Company has unveiled radical new plans to start producing electric vehicles from 2010 onwards. The company will deliver an all-electric van for commercial fleet use in 2010, an all-electric sedan in 2011 and a ‘family’ of hybrids, plug-in hybrids and EVs by 2012.

Ford also said in a submission to Congress that full details of its ‘accelerated vehicle electrification plan’ will be announced at next month’s North American International Auto Show in Detroit.

The strategy forms part of a major global restructuring at the ailing manufacturer as it aims to ride out the pressing financial difficulties facing the industry. The company also hopes the bold strategy will justify its plea for a slice of a proposed $25 billion bailout for U.S. car-makers. The question is though, will this prove to be too little too late?

Download – Ford Motor Company Business Plan (PDF)

Download – Congressional Submission Appendix (PPT)

Image Credit – AndrewEick via flickr.com on a Creative Commons license


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About the Author

is a writer and freelance journalist specialising in sustainability and green issues. He lives in Cardiff, Wales.



  • Doug

    Actually I think Ford is the only one of the big 3 that has a chance of becoming viable. They already have a proven Hybrid system in the Escape and just need a few tweeks to make a truly effective sedan. Mulhally has actually done a good job so far and I really think he can make Ford profitable again.

  • Doug

    Actually I think Ford is the only one of the big 3 that has a chance of becoming viable. They already have a proven Hybrid system in the Escape and just need a few tweeks to make a truly effective sedan. Mulhally has actually done a good job so far and I really think he can make Ford profitable again.

  • http://www.planettran.com lplank

    I think it’s great that more and more car companies are building electric cars. I recently started working with an eco-friendly car service out of Boston and San Francisco called PlanetTran (www.planettran.com/?=451). They primarily use Toyota Prius’, but it would be very interesting to see how they expand their fleet as more and more car manufacturers are going green.

  • http://www.planettran.com lplank

    I think it’s great that more and more car companies are building electric cars. I recently started working with an eco-friendly car service out of Boston and San Francisco called PlanetTran (www.planettran.com/?=451). They primarily use Toyota Prius’, but it would be very interesting to see how they expand their fleet as more and more car manufacturers are going green.

  • Mike

    Reading their business plan is like reading a story from a children’s book. “We can change, if we try really really hard!” The big three have had years to get on board with the American consumer and they have done next to nothing. I have no reason to believe that they are going to change anytime soon. I hope they prove me wrong.

  • Mike

    Reading their business plan is like reading a story from a children’s book. “We can change, if we try really really hard!” The big three have had years to get on board with the American consumer and they have done next to nothing. I have no reason to believe that they are going to change anytime soon. I hope they prove me wrong.

  • Tim Cleland

    “I have no reason to believe that they are going to change anytime soon.”

    The threat of going out of existance has a way getting management’s and labor’s attention.

  • Tim Cleland

    “I have no reason to believe that they are going to change anytime soon.”

    The threat of going out of existance has a way getting management’s and labor’s attention.

  • Tim Cleland

    “I have no reason to believe that they are going to change anytime soon.”

    The threat of going out of existance has a way getting management’s and labor’s attention.

  • ChuckL

    Since it is beginning to look like the congress will actually require changes in union contracts to reduce costs, we may have a chance that all will survive.

  • ChuckL

    Since it is beginning to look like the congress will actually require changes in union contracts to reduce costs, we may have a chance that all will survive.

  • ChuckL

    Since it is beginning to look like the congress will actually require changes in union contracts to reduce costs, we may have a chance that all will survive.

  • Doug

    I really hope congress forces the UAW to either accept comparable wages or disband it all together.(Disbanding is my little dream)

  • Doug

    I really hope congress forces the UAW to either accept comparable wages or disband it all together.(Disbanding is my little dream)

  • Roystarman

    Where are all teh eelctrical plants to make electricity to recharge all these electric vehicles going to be built?

  • Roystarman

    Where are all teh eelctrical plants to make electricity to recharge all these electric vehicles going to be built?

  • Jeff

    We need more wind, solar, hydroelectric (plants that don’t pollute the atmosphere) as well as yes, tne newer generation nuclear. There is plenty of room for them to be built, and in fact, just recently driving through west Texas, I saw tens of thousands of windmills. What about Alaska? It’s VERY windy between Anchorage and Deadhorse. It could also provide many jobs to areas such as Nome and Barrow, and help to offset the declining oil reserves there. And there’s still a lot of room in the plains states, as well as Wyoming, Nevada and even parts of New York state, Pennsylvania and northern New England. We have the technology and the land, we just need the damned NIMBYS to shut the hell up about it and build them!

  • Jeff

    We need more wind, solar, hydroelectric (plants that don’t pollute the atmosphere) as well as yes, tne newer generation nuclear. There is plenty of room for them to be built, and in fact, just recently driving through west Texas, I saw tens of thousands of windmills. What about Alaska? It’s VERY windy between Anchorage and Deadhorse. It could also provide many jobs to areas such as Nome and Barrow, and help to offset the declining oil reserves there. And there’s still a lot of room in the plains states, as well as Wyoming, Nevada and even parts of New York state, Pennsylvania and northern New England. We have the technology and the land, we just need the damned NIMBYS to shut the hell up about it and build them!

  • http://stopdtp.com andre

    Ford the best car :)

  • http://stopdtp.com andre

    Ford the best car :)

  • http://stopdtp/dtp Anonymous

    Ford is a good car :)

  • Pingback: Ford Truck Plant to Build Electric Cars - Green Inc. Blog - NYTimes.com

  • http://www.RawcoHI.com Reg White

    I want the electric car with the diesel generator onboard to recharge the battery bank if I need to go farther than 100 miles. This will limit pollution and wasted fuel as the genset will operate at full load 100% of the time while recharging the battery bank and then shut down. It will not be subjected to idling while sitting in traffic nor to varying loads during various driving conditons.

  • http://www.RawcoHI.com Reg White

    I want the electric car with the diesel generator onboard to recharge the battery bank if I need to go farther than 100 miles. This will limit pollution and wasted fuel as the genset will operate at full load 100% of the time while recharging the battery bank and then shut down. It will not be subjected to idling while sitting in traffic nor to varying loads during various driving conditons.

  • http://www.RawcoHI.com Reg White

    I want the electric car with the diesel generator onboard to recharge the battery bank if I need to go farther than 100 miles. This will limit pollution and wasted fuel as the genset will operate at full load 100% of the time while recharging the battery bank and then shut down. It will not be subjected to idling while sitting in traffic nor to varying loads during various driving conditons.

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