Pressure To Bailout Big Three Grows, But What About Startups?
The net is buzzing with discussion about the fate of the Big Three automakers. The American auto industry is in the middle of a meltdown of epic proportions. As the New York Times reports:
Whichever path they choose, Democrats could be headed for a confrontation with Mr. Bush and were setting the stage for a dramatic lame-duck session
The confrontation in question is a proposal from Senate Democrats, with backing from President-elect Obama himself, to bail out the Big Three, under the premise that they are too big to fail and that if they went under, the ripple effects would be devastating. Curiously absent from the discussion, however, is the fate of a host of cleantech startups making extremely efficient vehicles powered by electricity, electricity plus gasoline or biofuels, and so forth.
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For numerous reasons, from a long time pushing SUVs because of their higher profit margins (leaving them unprepared when a combination of economic slowdown, high gas prices, and increasing concerns over the environment and foreign oil came into play) to a massive legacy of providing benefits for retired workers, the Big Three are in dire straits.
At their current cash burn rate, by the time Barack Obama takes the oath of office, they may be down to the Big One, and shortly after that, Zero. Fearing the economic repercussions that could affect as much as 10% of US employers, Democrats are in a hurry to get an auto industry bailout passed before Obama takes office.
Across this country, new companies have started up to produce a wide variety of electric and plug-in hybrid vehicles. Vectrix makes electric motorcycles and is based in Rhode Island. Electric Motorsports makes electric motorcycles in Oakland, CA. Zero-X makes them in Santa Cruz, CA. Venture Vehicles is working on a small, tandem two seater leaning, enclosed motorcycle. Fisker Automotive makes luxury plug-in hybrid cars and is headquartered in Irvine California. Aptera makes affordable, hyper-efficient enclosed electric three-wheelers in Carlsbad and Vista, California. Tesla Motors makes electric sports cars and is headquartered in San Carlos, CA. Wrightspeed, also California-based, is building electric cars that make the Tesla Roadster look slow. Phoenix Motorcars makes fast-charging electric work trucks and SUVs and is based in California.
All of these companies are either mostly or exclusively focused on electric or plug-in hybrid vehicles. So, while companies like GM and Chrysler are to be commended for their EV projects (which are quite real and working their way towards release), the fact remains that these are the same companies that shortsightedly fought tooth and nail against California’s Zero Emission Vehicle mandate in the 90s, got it overturned early this decade, and immediately killed off their EV programs. And despite frantic efforts to retool, they’re still mostly set up to produce large, inefficient vehicles.
Does that mean that we shouldn’t bail them out? Reasonable people can differ; there are some strong economic arguments that suggest it’s the right thing to do. But what we shouldn’t do is reward them for a history of bad decision making at the expense of these innovative startups, and that’s exactly what a poorly designed bailout appears likely to do.
Instead, I’d offer a list of principles any auto manufacturer bailout should provide equally to EV startups:
1) Low-interest loan guarantees: Given that car manufacturing is a capital-intense activity, the credit crunch has been hitting these companies hard. Example: Tesla Motors had ambitious plans to produce a high-volume electric sedan called the Model S. The credit crunch has put these plans on hold. They even had to undo some of their previous expansion, laying off talent that they worked hard to recruit. Clearly this is antithetical to our goals to move forwards with clean technology. The government needs to provide loan guarantees to any manufacturer of clean, efficient vehicles to ensure that they can continue the critical effort to scale up operations.
2) Fair application of tax credits: Falling gas prices and a major drop in consumer confidence are a potential deadly cocktail for manufacturers of electric vehicles, which tend to have higher purchase prices but lower operating costs. Thankfully, congress enacted legislation to provide a sizable tax credit towards the purchase of all-electric and plug-in hybrid vehicles. Unfortunately, it was tailored for GM, and left many other companies out in the cold.
At the heart of the issue is a reference that defines motor vehicles by the definition in an older piece of legislation that mandates that for them to receive anything, they must have four wheels. Thus electric motorcycle purchasers don’t get a dime. Even purchasers of enclosed three wheelers that are designed to best four wheeled cars in terms of safety, such as the Aptera, are left completely out in a cold. The legislation was also changed so that it expires once a certain number of vehicles are sold by all manufactuers combined (instead of a per-manufacturer cap), thus favoring large manufacturers such as GM. The three wheel requirement should be removed and the language should revert to a per-manufacturer limit on credits received.
3) Government assistance for purchase financing: As mentioned, electric vehicles tend to have higher purchase costs but lower operating costs. The sticker shock, however, can be a big deterrent, especially during a faltering economy. The government should assist in providing financing to customers, where requested by manufacturers, to allow the purchase price of the vehicle to be spread over a longer length of time so that at no point will the buyer be paying more for an electric vehicle than they would for a gasoline car when purchase, maintenance, and operating costs are all combined.
4) Immediate efforts to begin construction of a nationwide charging network: Let’s face it — even on our current grid, running on electricity is cleaner than running on gasoline or diesel. As we implement carbon cap and trade, it’s only going to get cleaner. It’s also far cheaper than gasoline and less subject to rapid price fluctuations.
The economic boon of electrified transport, however, will be hard to realize without a nationwide network of charging stations, preferably rapid charging stations (such as are found on Oahu, allowing for 5-20 minute charges, depending on charger and battery type). It’s economically easy to justify the costs of building and operating such chargers even if only a small fraction of the US population drives EVs, but we’re in a chicken-and-egg situation right now. The government needs to step up to the plate.
If you wish to contact your elected officials about the bailout, you can get Senate contact information here and House contact information here.
Photo credit: Kevin McCoy (licensed under the Gnu Free Documentation License, v1.2)








It is hard to fathom that the Big 3 will do anything different as history shows they never learned their lessons. I am more inclined to support and develop the upstarts than the old starts. The Big 3 are now government welfare cases, and no longer viable businesses.
I’m going to start a company where the business model is I sit around all day and play video games and get paid to do so. When my company fails, I can just ask for a bailout, right?
Or maybe companies that are not profitable need to change their business models or they need to fail.
Bush Socialism is too extreme.
We will have to bail them out every decade.
If Americans saw the bonuses and $ amount of stock options going to the top 10 highest paid executives at each car-maker, they would not support any bailout.
Health care costs make blue-collar, manufacturing jobs nonviable now. $500 band-aids are destroying this country.
Health care should probably be nationalized like our fire stations and police are. Quality of health care will worsen, but at least be affordable. My father was just charged $320,000 for 2 minor surgeries and 14 days in the hospital. Hospitals are scamming us. Gene therapy could save this country trillions…would let us bypass using hospitals for many expensive procedures.
Bush SOCIALISM??? first time I’ve seen President Bush called a socialist. That term fits Senator Obama very well though.
Fire Stations and Police coverage is on a per community basis and supported only be local taxes. Even Federal mandates are only partly paid by the Federal government.
I you are going to make these outrageous accusations, at least provide a bibliography that we can use to check your accusations. Currently they appear to be only fishing for others to agree that the situation is bad and you have been scammed. Lets start with these two minor surgeries that required 2 weeks in the hospital and cost $320,000. What exactly were they?
So… Where is Goss132 in the list? Aren’t they just as good as the others? They are US based after all.
ChuckL,
I am not lying about my father’s hospital charges. He had to pay 10% of the cost - 32K, from what was seriously $320,000.00
My father takes blood thinners. He couldn’t take these thinners for a week before surgery. He had a simple prostrate surgery that went wrong. Clots formed just after the surgery - gunk left from the surgery…his heart stopped…he had to have CPR performed on him. Then he had to have a stint placed in a artery or vein near his heart. He’s alive and well, but my mom’s health plan, (she was just a school teacher) was forced to pick up the rest of the tab.
Hospitals are scamming us. You need to open your eyes to this. Talk to very old people about hospital bills, they’ll tell you just how ridiculous things are getting.
I was in a hospital 7 years ago, because I had chest pains. After 2.5 hours of me sitting and waiting around (chest x-ray, EKG machine was on me for 5 minutes…) the hospital charged me $3k. Turned out I just had really bad gas…
I stopped by an emergency room 3 years ago to get a prescription for my sore throat, they charged me $450, just for a doctor to sign a piece of paper.
Regarding Bush Socialism: Enron loophole deregulation stabbed us in the back again. Bush was forced to bailout the banks because his capitalist ideals and theories failed and he had to embarrassingly embrace Socialism, otherwise our economy was toast. Capitalism is dead now, and you know it. Capitalism is just a more volatile form of Socialism. What say you, new comrade?
It’s interesting that all these corporations and financial institutions want bailouts yet are the first to scream “there’s too much government regulation” and let the free market “work”. American car makers apparently refuse to make cars that many of us want to buy. C’mon, fuel efficiency really hasn’t changed much in decades and we’re still using Henry Ford’s technology for the most part. Advances are mostly add-ons like GPS, better sound systems, and other frills. Give me a safe, basic, affordable, fuel-efficient car please.
Nice provocative post… thank you!
Innovation is great - but I don’t konw that startups are what we need for the auto industry. We’re really talking about scaling up production of energy storage systems (batteries, fuel cells and capacitors), electric motors, and wire systems.
So as much as I’d love to support startups– I think we should be looking at acquisitions and strategic partnerships that can change the game.
GM’s (Volt battery supplier) pick of LG over A123 Systems is a great example… startups can have good technology, but lack experience around scaling. I don’t think the software/web ideal of startups fits the problems of the auto / energy world. Scaling is key…
Some recent articles on the globalization of the electric auto industry:
http://www.theenergyroadmap.com/futureblogger/show/1272-the-future-of-the-us-auto-industry
Garry G
Editor
The Energy Roadmap.com
It’s interesting to see the lack of common sense with governments and big corporations. Obviously, there is more than the tip of the iceberg here.
Bailing them out is a darned if you do, darned if you don’t situation. If it is done, then we must have basic business fundamentals in place, such as check and balance on the results with measures in case they do not perform, as well as contingency plans. More business sense, less drama and emotions, please.
In the meantime, small businesses and independent owners, the backbone of our economy struggle for loans,
Yes, there is something to be about common sense but when you make so much money, there is little incentive to innovate.
I don’t know why Wrightspeed is included in the article, since they aren’t building or shipping cars. They’re still trying to get funding. So, it’s not factual to say the Wrightspeed is “building cars.” Tesla, on the other hand is, albeit at a slow rate, and is delivering to customers.