Richard Branson Still Putting 100% of Virgin Atlantic’s Proceeds Toward Clean Fuels
Click the image above to hear Richard Branson, head of Virgin Atlantic Airways, talk about his commitment to develop “clean fuels” for aviation. Back in 2006 Branson said he’d put 100% of Virgin’s future profits, or $3 billion over the next 10 years, into fighting global warming. That includes $1 billion earmarked for alternative fuels, including a proprietary “Virgin fuel” developed for cars, trucks, trains, and of course, aircraft.
Learn more from the Washington Post interview above…
I’m afraid your hero is a zero in my book. He is behind the big push to put a spaceport 3 miles from my front door. I live in a lovely, isolated, undeveloped part of southern New Mexico - but that’s all about to change. Recently, the governor and the billionaire above pushed through a tax so the poorest people in the nation can contribute funds to build a spaceport so the billionaire can give other billionaires a roller coaster ride into outer space. I haven’t heard a word about this spaceport being “green” or any rocket “biofuel” as they plan paving the road and setting up tourist sites in this bit of desert that currently supports so much wildlife in peace. The land speculation has gone wild as everyone seems to believe that our lovely open spaces are going to be covered over with McMansions for the rocket scientists who will soon be moving out here. I’m afraid I just can’t get too excited about his “green” leanings. To me, it just seems like he is being all Mr. Green on one hand (and getting lots of reportage) and Mr. Destruction on the other (and all that is reported is how we are all going to get rich from it - although the actual mechanism of that seems a bit fuzzy) JMHO
SFF- That doesn’t sound like a pretty situation. I guess we just have to hope that the $3 billion he’s pledged to fight global warming is able to make a difference elsewhere.
The phrase “Virgin fuel” definitely has some odd connotations.
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