First Time Ever: Prius is Most Searched New Car on Cars.com

Cars.com has announced that for the first time ever, the Toyota Prius has become the most searched for new vehicle on the popular vehicle classifieds site — surpassing long time favorites such as the Accord and Camry.

Not only that, their top ten list for new car searches (see below) now contains mostly fuel-sippers including the Honda Civic, Toyota Corolla, Honda Civic Hybrid, Toyota Yaris and Honda Fit.

The Prius first appeared in the top 10 most searched vehicles list last summer.

Patrick Olsen, Cars.com editor in chief, had this to say about it:

Its not surprising that the Prius became the No. 1 most searched vehicle on Cars.com at the same time gas reached a $4 national average. Surveys have shown $4 to be the tipping point in consumer purchase behavior, and we are seeing that ring true in shopping patterns on Cars.com.

One of the surveys he’s probably referring to in his statement was recently conducted by the Ipsos News Center on how high the price of fuel has to go before Americans change their driving habits. The main conclusions of that survey are:

  • 67% say they have already changed their driving habits as a result of rising gas prices.
  • Of those who have already made changes to their driving habits, the pressure price for this group was $3.20/gallon.
  • At $3.00/gallon, 35% of Americans had changed their habits.
  • By $4.00/gallon — now a reality in the US — it is 74%.
  • By $5.00/gallon, 85% of all Americans will have changed their driving habits

The Ipsos study also found, interestingly, that one in ten Americans say they will never change their driving habits, regardless of the how high the price of gas climbs.

Cars.com Top Ten New Car Searches for May 2008:

1 Toyota Prius
2 Honda Civic
3 Honda Accord
4 Toyota Corolla
5 Toyota Camry
6 Honda Civic Hybrid
7 Toyota Yaris
8 Nissan Altima
9 Ford Mustang
10 Honda Fit

I don’t know about you, but to me that Ford Mustang sure looks out of place on this list.

Read the Cars.com press release here.

Posts Related to Fuel Economy and Electric Hybrids:

Image Credits: Cars.com logo from Cars.com, Toyota Prius image from Toyota.

You might also like:

Add a comment or question

9 Comments

  1. RE: Mustang Looks out of place.

    Most of the demographic are too busy waxing over their bald spots and sniffing each others fingers to read about stuff…

  2. My wife is going crazy over the Prius and I have no idea why. It doesnt do anything for me

    JT
    http://www.FireMe.to/udi

  3. prius is fine and all, but it still uses the yester-century’s technology combustion engine. But then, what do i know, I drive civic 2000 with 43 MPG (i hypermile)

    Check out all electric cars if you don’t like prius: http://tablefy.com/compare/15/three-major-market-ready-electric-cars

    (warning: Aptera looks like a sperm mobile)

  4. Prius is Now the Most Searched New Car on Cars.com | Deliggit.com…

    \r\nCars.com has announced that for the first time ever, the Toyota Prius has become the mos…

  5. El 74% de los americanos afirma haber cambiado sus hábitos de conducción, y serán más…

    Ante la creciente subida de los precios del petróleo, y con el galón (3.8 litros) a más de 4 USD, el 74% de los americanos afirma haber cambiado su estilo de conducción, y serán el 85% cuando el precio supere los 5 USD. Parece que la tendencia de …

  6. [...] set a new world record after they installed a super-insulated hydrogen gas tank in a standard Prius hybrid that was able to keep a full load of the liquid without evaporating for six [...]

  7. [...] First Time Ever: Prius is Most Searched New Car on Cars.com [...]

  8. [...] gas prices above $4 / gallon, most Americans are shying away from giant gas-guzzling vehicles in favor of smaller fuel efficient models. Starting in December, Ford said it will accelerate [...]

  9. [...] this means that overall CO2 emissions are still quite high, particularly compared with, say, the Toyota Prius, or even the Tesla Roadster. However, if Lotus can figure out a way of combining the advantages of [...]

Tell us what you think:

Automotive Links

Find car reviews on Hybrid Cars such as Chevrolet Malibu Hybrid, Honda Civic, Smart Car, Toyota Prius and many more.